博客
融合线性和 CTV 工作流程
通过跨平台销售广告活动，增加收入，降低成本。
消除活动孤岛
As viewers shift from linear to CTV, running separate ad tech stacks for each platform can reduce profitability. CPMs are typically lower for CTV, while the cost of operating two teams is higher. By converging linear and CTV workflows, you can manage campaigns through a single operational model and a shared view of inventory. This simplifies execution and helps improve yield across your total inventory footprint.
We call this Total TV.
转向高级与非高级履行
Merging streaming and linear inventory allows a shift to a premium vs. non-premium fulfillment model. Sell premium inventory directly to maximize revenue with the highest CPMs, while automating non-premium fulfillment to reduce costs and improve overall profitability.
This Total TV approach makes it easier to prioritize premium inventory and automate lower-value fulfillment across both linear and CTV.
The concept of “Total TV” is reshaping the way advertising is bought and solid across the industry
Seve Reynolds, CEO of Imagine Communications, discusses the shift from selling individual ad spots to packaging and delivering unified audiences across linear, stream, and ad-supported platforms, and why this approach is gaining traction globally. It’s a practical look at how audience-first thinking is changing the fundamentals of TV advertising.
想象力如何提供帮助
凭借强大的广告系列和库存管理、智能广告决策和自动广告投放工具，您可以简化线性和 CTV 的广告工作流程。
增加收入
在您的优质 CTV 清单上实现更高的 CPM。
降低运营成本
通过自动广告投放减少线性电视交易的工作量。
团结受众
汇集您的库存，从销售 "线性和数字 "过渡到 "优质和非优质"。
提供广播质量
将线性品牌规则、竞争分离、频率上限和其他质量控制引入流媒体。
打破 "各自为政 "的壁垒：全方位电视如何革新广告销售
了解线性工作流程和 CTV 工作流程的融合如何简化运营并释放新的收入机会。
相关产品
产品
将 SureFire 广播质量视频广告服务器和 GamePlan 优化器添加到我们屡获殊荣的流量系统中，创建统一的线性和 CTV 货币化解决方案。
最新见解
见解和资源
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
In Ad Tech, trust Is the metric that matters most
博客
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Making Total TV Work
博客
从混乱到清晰：全面电视如何调整销售、运营和战略
了解 "全方位电视 "模式如何帮助广播公司简化广告销售、实现自动化运营，并在线性和数字平台上转向观众至上的战略。
从混乱到清晰：全面电视如何调整销售、运营和战略
准备好统一线性和 CTV 工作流程了吗？
现在就联系我们的专家，开始行动。
