CASE STUDY
Full Throttle to IP: Indy Motor Sports Productions’ Fast-Track Transformation for NTT IndyCar Coverage
Recorded SVG Summit 20 2025
How IMS Productions fast-tracked ST 2110 for IndyCar coverage.
At the Indianapolis 500, there’s no margin for error.
In this SVG Summit 2025 case study, IMS Productions shares how they pivoted from SDI infrastructure to building five ST 2110 IP trucks under extreme time pressure ahead of the NTT IndyCar Series season open.
Rather than a full rebuild, the team focused investment on the core of the truck, creating headroom for new broadcast demands, a smaller footprint, and long-term scalability. The result: a live, proven IP system that delivered and scaled quickly.
“This is the first time I came across a product (SNP) that really did everything really well for us,” said Jason King, Sr. Director of Engineering at IMS Productions. “And it’s reliable, it’s consistent, it’s easy to program, but it can be just about anything we need it to be. That’s been tremendous.”
“Imagine played a key role in our 2110 adoption and helped us get across the finish line.”
What you’ll learn
- How IMS Productions justified the move to IP on business objectives
- What genuinely concerned the team about ST 2110 — and what proved unfounded
- How rebuilding the core enabled faster delivery and future growth
- Key insights from a full season of live IP production
Speakers
VP of Sales, Sports and Live Events,
Imagine Communications
Sr Director of Engineering,
IMS Productions
VP, General Manager & Managing Partner,
BeckTV
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