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Hybrid Cloud Strategies
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Taking Control: Achieving Linear-Like Ad Placement in CTV
As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV. In a recent Connected TV…
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Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
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Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Video
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Go behind-the-scenes of how the world’s leading Spanish-language media company is transforming its ad sales operations. Key takeaways include pro tips on using the latest…
Video
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Video
Fireside Chat: Hybrid Origination & Orchestration is the Path to the Cloud
Imagine Communications’ GM of Playout & Infrastructure Brendon Mills shares insights on the investment and implementation benefits of hybrid playout operations.
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5 Media Tech Predictions for 2023
Here are my top 5 predictions for 2023, along with insight on the modern tech enablers that will help media companies successfully navigate the year’s…
Go Malta
Go Malta upgraded to more flexible, scalable playout for its eight live sports channels using Imagine’s Versio platform.
Blog
Tackling the Creative Challenges of HDR
An increasing number of European broadcasters are investing in HDR production and distribution. They recognise that, to audiences, it makes an obvious difference; HDR is…
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From fixed purpose, to mixed purpose: What we really mean by flexible infrastructures
In the old days — 10 years ago — you built a broadcast facility for a purpose. Everything in that room was organised around that…
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The Integrated Approach to Playout
For greater interoperability in ST 2110 environments, Versio supports NMOS IS-04 and IS-05. These globally recognized specifications allow for IP devices to be discovered and…
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Cleared for landing: The smoothest route to linear/digital convergence
Traditional linear television has been around for more than 80 years, and in that time audiences have got used to its look and feel. They…
Video
It’s All TV: Ad Buying and Selling in a Convergent World
FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? This panel of experts will debate…
Blog
Create broadcast-quality CTV advertising with Imagine SureFire on AWS
SureFire, a new cloud-native video ad server built on Amazon Web Services (AWS) by AWS Partner Imagine Communications, is designed for addressable CTV and includes…
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