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Converge Linear and CTV Workflows

Increase revenues and lower costs by selling ad campaigns cross-platform

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Eliminate ad tech silos

As your viewers increasingly shift from linear to CTV, you’re probably finding that utilizing separate ad tech stacks for the two platforms is driving down profitability.

Not only are CPMs lower for CTV, but costs are higher with two operating teams.  Get your revenues back on track by consolidating your workflows and inventory to reach linear and CTV audiences with the same campaign.

We have the right solution for your market:

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Converge ad operations across linear and CTV for higher profitability.

North American<br>Broadcasters

North American
Broadcasters

Global<br>Broadcasters

Global
Broadcasters

MVPDs

MVPDs

Shift to premium vs. non-premium fulfillment

Merging streaming and linear inventory allows a shift to a premium vs. non-premium fulfillment model. Sell premium inventory directly to boost revenue with the highest CPMs, while automating non-premium fulfillment to reduce costs, maximizing profitability across the board.

How Imagine can help

With powerful campaign and inventory management, intelligent ad decisioning, and automated ad placement tools, you can streamline your advertising workflows across linear and CTV.

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INCREASE REVENUE

Realize higher CPMs on your premium CTV inventory

LOWER OPERATIONAL COSTS

Reduce the workload of trading linear TV with automated ad placement

UNITE YOUR AUDIENCES

Bring your inventory together to transition from selling "linear and digital" to "premium and non-premium"

DELIVER BROADCAST QUALITY

Bring linear brand rules, competitive separation, frequency capping, and other quality controls to streaming

PRODUCTS

Tools to lower ad operation costs & increase yield.

Combine our SureFire™ broadcast-quality video ad server, GamePlan™ cloud-based inventory optimizer, and Landmark™ Sales ad management for a unified monetization platform for linear and CTV.

VIDEO AD SERVER

SureFire™

Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement

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OPTIMIZATION

GamePlan™

Automate and optimize ad placement for linear TV to lower operational costs and increase revenues

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AD MANAGEMENT

Landmark™ Sales

Efficiently manage cross-platform ad campaigns to monetize premium linear, CTV, on-demand, and digital content

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Insights

Buying CTV and Linear Together
/blog/combining-ctv-and-linear-tv/
Unlock the power of combined advertising. Explore the growing prominence of CTV as an advertising platform.
Achieving Linear-Like Ad Placement in CTV
/blog/linear-like-ad-placement-in-ctv/
As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV.

Ready to unite your linear and CTV workflows?

Ready to unite your linear and CTV workflows?

Contact our experts today to get started.

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Get in touch with our sales team to see how we can work together

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Technical Support Contact Numbers

Americas & Canada:
+1 866 4 IMAGINE
+1 866 446 2446
Europe & Africa:
+44 208 339 1900
Middle East:
+971 4 433 8260

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President

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Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.