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INSIGHTS FROM OUR EXPERTS

Dan Murray

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From Chaos to Clarity: How Total TV Aligns Sales, Ops, and Strategy

Learn how the Total TV model helps broadcasters streamline ad sales, automate operations, and shift to an audience-first strategy across linear and digital platforms.
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Blog

Automating TV Advertising: Cutting Costs and Streamlining Sales

Broadcasters are cutting costs and boosting efficiency with automated, audience-based ad trading. Learn how this shift optimizes inventory, reduces manual work, and maximizes revenue in…
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Blog

Revolutionizing TV ad sales: How audience-based trading unlocks untapped revenue

TV ad sales are evolving. See how targeting audiences instead of time slots, broadcasters can automate trading and unlock revenue from non-premium inventory while keeping…
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Blog

Why Your Ad Business Needs a Total TV Transformation

Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
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Blog

Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue 

In this blog, we explore a revolutionary ad sales platform designed for North American broadcast companies. We delve into how to streamline the sales process…
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Blog

Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server

Programmatic ad sales involve leveraging automated platforms and algorithms to sell and deliver ads to your viewers. While this approach offers convenience and efficiency, it…
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Blog

Taking Control: Achieving Linear-Like Ad Placement in CTV

As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV. In a recent Connected TV…
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Blog

Buying CTV and Linear Together: Unlocking the Power of Combined Advertising

In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
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