Thank you to everyone who made Imagine part of their busy NAB schedule

NAB 2023 West Hall Studio Interview

Imagine President Steve Reynolds sits down with NAB Show’s Lisa Collins to share details of the company’s latest technology and partnership news on opening day of this year’s centennial event.

Fireside Chat: Hybrid Origination & Orchestration
is the Path to the Cloud

Brendon Mills, Imagine Communications

Over the next decade, deploying a hybrid playout model will be the norm as media companies maintain an on-prem presence while moving to the cloud at a pace that makes sense for their business.  Imagine Communications’ GM of Playout & Infrastructure Brendon Mills shares insights on the investment and implementation benefits of hybrid playout operations.

IP Showcase logo
Animated diagrams flowing out of laptop screen.
Play Video about Animated diagrams flowing out of laptop screen.

Tools for Managing Deployments
- Ground or Cloud or Both

John Mailhot, Imagine Communications

Ansible, Terraform, CI/CD, we all hear these terms – but what do these tools really do, and could I use them for deploying and managing television infrastructure? This presentation will cover a new-user level of detail about these popular Infrastructure-As-Code tools, and how they might be applied to the unique challenges of managing television infrastructure.

A person analyzing a large diagram laying on the floor
Play Video about A person analyzing a large diagram laying on the floor

Ground-to-Cloud Media Transport Integration
- Standards and Approaches

Kieran Kunhya, Open Broadcast Systems
John Mailhot, Imagine Communications

The integration of live signals into cloud-based production and playout applications across vendors brings unique challenges – the multitude of possible codecs, how to signal and find the endpoints, and making the transport robust against troubles. This session talks about the current work within the VSF to establish a flexible timing model and set of recommended practices for ground-to-cloud-to-cloud-to-ground workflows.

Across the NAB show floor, our next-gen tech drove multi-vendor workflows the way you use it in the real world. Here are just a few of our industry partners.

Across the NAB show floor, our next-gen tech drove multi-vendor workflows the way you use it in the real world. Here are just a few of our industry partners.

AWS logoPanasonic logoAmagi logo Telestream logoIntoPix logo IntoPix logo

AWS logo
Panasonic_logo_RGB
Amagi logo
Telestream logo
IntoPix logo
Vizrt Logo
Looking for ways to Monetize across digital and linear?

Look no further. Hear about the flexible monetization solutions we showcased in the Capitalize Experiential Zone

  • Hybrid spot and dynamic trading across all TV inventory​
  • Enhanced ad placement of on-demand, CTV and streaming content​
  • Optimization and automation to increase efficiency and revenue​
  • Migration to the cloud at a pace that is right for your business

Check out our industry-leading products & solutions

icon of a lightbulb on a computer screen

NEW! Aviator Orchestrator™

Unified Management for On-prem & Cloud Multi-site Workflows

The power of Imagine’s on-prem playout and automation and its public cloud Imagine Aviator™ Plan, Make & Monetize platform. Incorporates capabilities to deploy, manage, and connect Amagi’s CLOUDPORT cloud playout engine and THUNDERSTORM dynamic ad insertion platform.
An icon of a gear

Selenio™ Network Processor

Got a problem with a signal?
Throw an SNP at it.


Industry-acclaimed platform provides a full-featured UHD/HDR toolkit ― now adding UHD/HDR transport with JPEG XS for next-gen contribution across the country or into the cloud!
icon of a hand touching an user interface

Magellan™ Control System

Fast, flexible, reliable solution
for the modern facility


Embark on your facility’s technology transformation from baseband to IP, meeting every investment, operational and workflow challenge along the way.
An icon of a cloud with data point leaking out of it.

Imagine Aviator™

Leverage the full potential
of the cloud


Meet audience demands for sophisticated, premium-quality channels and content across every screen, programming for seamless local and dynamic ad insertion.
An icon of a truck carrying boxes in the back.

SureFire™

Broadcast-Quality
Video Ad Server


SureFire enables media companies to offer the same premium viewing and advertising experience on VOD and addressable linear that is offered today on traditional linear.
An icon of a browser window with a magnifying glass searching for money.

GamePlan™

Achieve significant additional ad revenue from linear TV

Award-winning, cloud-based dynamic ad placement engine and yield optimizer enables you to increase linear ad revenue from more efficient use of inventory.

If you got home from NAB and realized you still have questions, contact our team