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Optimize Linear

Ready to lower ad operations costs & increase yield?

Increase profit by automating ad placement and inventory optimization

Revolutionize your approach to linear TV with GamePlan. Automation and optimization take the lead in driving profitability. You designate the guaranteed spots, and our optimization system does the rest, continuously optimizing the placement of your remaining inventory. This not only streamlines operations but also maximizes ad yield, significantly enhancing both your bottom line and operational efficiency.

By leveraging the latest viewership data for smarter ad placements and ongoing inventory optimization, GamePlan not only promises an increase in revenue but also achieves a dramatic reduction in workload—freeing up to 80% of your resources for other strategic activities.

GamePlan - the award-winning linear TV advertising inventory optimizer

Increase linear TV ad revenue

By transitioning to a single-currency trading model based on audience, you can dramatically increase the yield on your linear inventory. Automation and inventory optimization allow you to boost revenues by up to 20%, while dramatically reducing your workload to lower costs. Of course, to unlock these benefits, you’ll need a powerhouse inventory optimization tool in your corner.

Streamline ad operations​

By automating and optimizing ad placement, not only can you reduce the workload associated with trading linear TV by up to 80%, but your staff will be free to focus on other growth initiatives to expand your business. With the right tool, all you need is reliable audience forecast data.


Say hello to GamePlan™

The award-winning linear TV advertising inventory optimizer for linear TV

Reduce the workload of trading linear TV — including ad placement — by up to 80%

Take advantage of blazing speeds to optimize 39,000 spots a minute, with tuneable KPIs

Easily integrate audience forecasts, schedules, ad breaks, and campaign data with open APIs

Calculate Revenue Gain
& Cost Savings

GamePlan enables a different way of selling TV, in concert with your existing Spot trading methods. Let your ad-buying customers reach the audience they need, but remove the ‘buy-side’ or ‘campaign-by campaign’ definition on what Spots need to be placed to try and find that audience.

Free online tool

Discover the revenue gain and cost savings potential of GamePlan™

Use our ROI calculator to unlock the business benefits of GamePlan™ for your network and see how you can boost revenues by up to 20%

Sky UK logo

Broadcasters can survive and thrive alongside the digital-first titans competing for viewers and share of wallet, but it will require changing the way you do business. First step: Move away from selling spots to selling an audience – whatever the platform.

Join our expert, Rob Malocom, in conversation with John Litster, of Sky Media to get insight on why they did it, how they did it, and the real-world benefits they’ve achieved by changing the paradigm of linear advertising!

Ready to maximize your revenues?

Ready to maximize your revenues?

Contact our experts today to get started.

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Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.