August 8, 2023

Broadcast-quality ad decisions for digital content available as a curated, vetted solution enables media companies to rapidly boost revenue and accelerate time-to-value

Imagine Communications, a global leader in advertising and media software and solutions, announces that its SureFire™ video ad server is now available in the Amazon Web Services (AWS) Solutions Library. A broadcast-quality ad decisioning solution for OTT, SureFire leverages an advanced set of broadcast rules and audience data across CTV, FAST, AVOD, and addressable linear platforms, enabling media companies to sell and fulfill campaigns across their entire audience and deliver a consistent, quality experience for both viewers and advertisers.

The AWS Solutions Library enables customers to easily browse curated solutions built by AWS and AWS Partners for a broad range of industry and technology use cases. Whether organizations prefer off-the-shelf deployments or customizable architectures, the AWS Solutions Library enables fast discovery of AWS-vetted solutions and guidance that help rapidly address relevant business challenges.

“Media companies across the industry see the cloud as essential to their future success, and they are looking for tech partners who they trust have the experience and expertise to help them through this major transition,” says Rob Malcolm, general manager of ad tech, Imagine Communications. “AWS is the cloud provider of choice for many of our customers, and our collaboration helps provide an added level of confidence as they migrate to next-gen technology.

“Our SureFire video ad server leverages extensive experience in managing and optimizing video advertising inventory to bring premium video advertising capabilities to OTT and CTV publishers, distributors, and ad sales businesses. Launching SureFire in the AWS Solutions Library is another way that we’re bringing value to customers who are in search of vetted solutions and architectural guidance to rapidly solve business challenges.”

SureFire operates as a managed cloud service on AWS, so it has flexibility and scale to meet the needs of any media company. Auto-scaling enables SureFire to support millions of concurrent viewers, with sub-100ms response times and six 9s reliability even under heavy load. It uses the advertising industry-standard VAST and VMAP protocols to communicate broadcast-quality dynamic ad insertion instructions with AWS Elemental MediaTailor.

Earlier this year, SureFire successfully completed the AWS Foundational Technical Review (FTR), which was part of the technical compliance step required for launch in the AWS Solutions Library. The AWS FTR is an added layer of clear understanding around technical and security evaluation, which in turn allows the products to be sold and supported in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.