February 1, 2021

Recognized for “Pioneering Deployment of the Event Signaling and Management API”

DENVER, February 1, 2021 – Imagine Communications has received its 11th Technology & Engineering Emmy® Award from the National Academy of Television Arts & Sciences (NATAS). This year’s award recognizes the company for “Pioneering Deployment of the Event Signaling and Management API,” which was foundational to the television industry’s drive toward multiscreen advertising.

“Imagine has long been leading innovation on the commercial and technical drivers for change in broadcast and cable advertising, as part of the online, video on demand revolution,” said Steve Reynolds, president at Imagine Communications. “It is rewarding to see our vision for the future of television advertising become a reality, and a real honor to receive this type of recognition. We look forward to continuing to innovate for our customers by optimizing audiences and revenues across platforms.”

Event Signaling and Management (ESAM) technology, now standardized as SCTE-250, is critical for dynamic ad insertion in cable streams to match that of digital services ― something that Imagine has been developing for a decade in technologies such as its Video Delivery Edge (VDE) and Linear Parity Management (LPM) solutions.

Imagine’s involvement in the deployment of ESAM dates back to 2012, when the company’s (formerly RGB Networks) ABR encoding and real-time packaging technology supported an interop demo that was billed as the first end-to-end, standards-based solution for delivering multiscreen advertising.

In 2015, Imagine was recognized with an Emmy® Award for “Pioneering Optimization of Advertising Placement in Single Channel Linear Television Programs,” for ground-breaking ad insertion technology that serves as the foundational technology behind today’s advanced and fully automated advertising sales and traffic systems.

Imagine’s innovation roadmap is focused on the development of a fully integrated platform that allows media companies to dramatically lower their costs and drive higher revenues in the face of declining traditional viewership. The company is the only provider in the market that automates and drives higher yield on advertising inventory across digital and traditional linear, while offering the back-end systems to drive playout of both live and VOD content.

The 72nd Annual Technology & Engineering Emmy® Awards ceremony will take place in partnership with the National Association of Broadcasters (NAB) Show on October 10, 2021.

For more information about Imagine Communications’ products and solutions, please visit imaginecommunications.com


About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

Contact Sales Icon

Contact Sales

Get in touch with our sales team to see how we can work together


Area of Interest

Inquiry Details

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Contact Support Icon

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us



Technical Support Contact Numbers

Americas & Canada:
Europe & Africa:
Middle East:

24x7 MyImagine Care+ Technical Support:

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7

Log in or sign up

portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.