May 20, 2015

Leading broadcasters and production facilities rely on the enterprise-class, IP-ready Platinum IP3

Imagine Communications, a global leader in video infrastructure, advertising systems and workflow management solutions serving media networks, broadcast stations, digital media, communication service providers and enterprise markets, has supplied more than 50 Platinum™ IP3 multi-path routing switchers to European broadcasters and facilities in recent months. In particular, the router is becoming the de facto standard in many new and upgraded outside broadcast trucks throughout Europe.

Platinum IP3 is the latest evolution in Imagine Communications’ innovative Platinum router technology. Like the rest of the acclaimed Platinum line, the enterprise-scale IP3 router integrates mixed-format video and audio routing, copper and fiber inputs and encoded signals such as AES and MADI audio, as well as multiviewers, frame synchronization and quality control. The Platinum IP3 control system helps enable hybrid SDN-IP infrastructures, offering a path to an all-IP future alongside traditional broadcast audio and video, making it an ideal platform for the transition to software-defined broadcast networks and workflows.

Recent users include Dutch systems engineers Infostrada which has built the technical infrastructure for a major German reality show. Broadcasters SWR and Hessischer Rundfunk in Germany, Master Films in France and UK-based outside broadcast specialist CTV have also updated their facilities with the Platinum IP3. According to Fabio Bertini, owner and CTO of broadcast production company Telerecord, virtually every new outside broadcast truck built in Italy in the last year has featured a Platinum IP3.

“Designing and building an outside broadcast truck is a careful balance of practicalities, operational resilience and future proofing,” said Mr. Bertini. “Multi-purpose trucks need completely different set-ups for each job, so the flexibility and ease of configuration of the router is vital. With the Platinum IP3 we can simply store configurations, and then recall them instantly, saving time and operator resources when we get on site.

“The real benefit of the Platinum IP3, though, is its ability to support a path to an all-IP future. Like all broadcast providers, we have to plan how we are going to make a smooth transition from baseband audio and video to IP. With the new Platinum control system, we can take it a step at a time, knowing the system will switch the signals whether they are on co-ax or Ethernet, and operationally nothing will change so we have no risks on location.”

“The Platinum IP3 router is designed to grow as the user’s requirements grow,” said Mathias Eckert, vice president, EMEA, Imagine Communications. “The router can expand to sizes of 2048 x 2048 and beyond, with signals of up to 3Gb/s video or 10 gigabit Ethernet. Most importantly, it can be reconfigured or expanded without even taking the router off air. That is a remarkable benefit for a broadcaster or transmission facility.”

To learn more about the Platinum IP3 router, visit


About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.