Imagine Communications’ Hot Topic Session from TVOT 2022 San Francisco

FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? How do media companies and brands derive maximum value in this new golden age where premium TV content is fully accessible across screens and devices? How do you plan, buy, sell, deliver and measure advertising campaigns to reach this highly valuable and rapidly fragmenting audience? This panel of experts will debate the present state of cross-platform TV advertising and the path to true convergence.

"It's all just TV … a lot of what we've been talking about today, is the fact that the TV ecosystem has really become this converged and re-aggregated TV ecosystem. So I wanted to put together this panel of experts to talk about what's really going on with the buying and selling of converged media in this new TV landscape."
Steve Reynolds
President, Imagine Communications

Session Panelists

Picture of Steve Reynolds - Moderator

Steve Reynolds - Moderator

President, Imagine Communications

Picture of Inderpreet Sandhu

Inderpreet Sandhu

Head of TV Ads Platform, Google

Picture of Ben Antier

Ben Antier

CEO, Publica

Picture of Seema Patel

Seema Patel

SVP of Data Partnerships, TelevisaUnivision

Picture of Julian Zilberbrand

Julian Zilberbrand

EVP of Advanced Media, Paramount

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portatif of Steve Reynolds

President

Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.