It’s All TV: Ad Buying and Selling in a Convergent World

Imagine Communications’ Hot Topic Session from TVOT 2022 San Francisco

FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? How do media companies and brands derive maximum value in this new golden age where premium TV content is fully accessible across screens and devices? How do you plan, buy, sell, deliver and measure advertising campaigns to reach this highly valuable and rapidly fragmenting audience? This panel of experts will debate the present state of cross-platform TV advertising and the path to true convergence.

Monetize Across Linear & Digital

“It’s all just TV … a lot of what we’ve been talking about today, is the fact that the TV ecosystem has really become this converged and re-aggregated TV ecosystem. So I wanted to put together this panel of experts to talk about what’s really going on with the buying and selling of converged media in this new TV landscape.”

Steve Reynolds President, Imagine Communications