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AIMS Alliance for IP Media Solutions

Ground and Cloud – Maximizing Efficiency by Using Both

Originally recorded at the 2025 NAB Show in Las Vegas, USA

The cloud has proven to be technically capable of running channel origination jobs, but the important question is financial – when does the economics of the cloud pencil out, and when does it make sense to run on-prem. This talk explores the interplay of fixed and dynamic channel orchestration, and how to optimize the combination.


portrait of John Mailhot
John Mailhot

SVP, Product Management,
Imagine Communications

Portrait of Gareth Wills
Gareth Wills

Senior Product Manager,
Imagine Communications

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