This blog was coauthored by Dan Murray, Product Marketing Manager, Imagine Communications, and Raul Vecchione, Senior Partner Solutions Architect, AWS.
With shifting market dynamics, streaming connected TV (CTV) services are becoming increasingly ad supported. To optimize the monetization of ad-supported streaming, media companies are looking to effectively deploy and use addressable advertising solutions that facilitate audience targeting and support regionalization for efficient inventory use through a scalable and agile architecture. TV advertisers, which have growing expectations for ad placement control and the broadcast quality of linear TV, might withhold their campaigns from streaming services that do not offer the same level of control.
What if addressable CTV monetization had the same best practices as linear TV?
When media companies enhance addressable monetization by using the same controls as linear TV, advertisers can be comfortable running the same campaigns across linear TV and CTV, resulting in a common experience for the advertiser, publisher, and viewer. And of course, more advertisers results in more revenue for media companies.
SureFire, a new cloud-native video ad server built on Amazon Web Services (AWS) by AWS Partner Imagine Communications, is designed for addressable CTV and includes the controls, rules, and quality to provide a linear-like experience. Examples of linear-like control include content rules and restrictions, competitive separation, frequency controls, and maximum views, as well as the program schedule and content knowledge to facilitate TV-quality ad decisions on a per-viewer basis.
SureFire operates on AWS, and this blog post describes how to deploy it with AWS Elemental MediaTailor, a channel assembly and personalized ad insertion service, to provide a scalable, addressable CTV monetization solution with the benefit of linear-like ad decisioning control.
To read the full blog, head over to our partner AWS now.
