Fast-Track Time to Revenue

By 2030, TV advertising revenue and audiences will be significantly fragmented across platforms, screens and ecosystems. In response, traditional broadcasters will need to change the way they manage linear advertising, moving away from selling spots to selling an audience–whatever the platform. However, while leveling the playing field between linear and digital advertising rates, they will also need to maintain the premium that allows them to continue to invest in quality content.

Watch our session from TVOT LIVE! where we brought together representatives from international markets where audience-based selling is well established, and from US players that are working to implement it here, in order to discuss what needs to happen in order for it to take off stateside.


  • Alan Wolk, Lead Analyst, TV[REV] – Moderator 
  • Graham Heap, Senior Director of Product Management, Imagine Communications
  • Eric Cavanaugh, SVP of Global Research, Publicis
  • Kelly Perone, Head of Product, Effectv
  • Andrew Troy, General Manager of Sales, DISH Media
  • Jeff Eales, Director of Systems & Development, Sky Media 
Contact Sales Icon

Contact Sales

Get in touch with our sales team to see how we can work together


Area of Interest

Inquiry Details

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Contact Support Icon

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us



Technical Support Contact Numbers

Americas & Canada:
Europe & Africa:
Middle East:

24x7 MyImagine Care+ Technical Support:

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7

Log in or sign up

portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.