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TV Rise 2025

October 21 – 23

Videoweek October 21-23, 2025 The CTV Advertising Leadership Forum Lisbon, Portugal

TV Rise is a leadership forum for senior executives in CTV advertising. Over three days in Lisbon, global decision-makers gather to examine the future of video advertising—programmatic adoption, AI’s impact, broadcaster strategies, and new approaches to data, identity, and measurement.

Join Imagine and other industry leaders in discussions that shape the future of video advertising. It’s a chance to exchange perspectives, strengthen relationships, and ensure our approach to IP, cloud, and monetization reflects the priorities of global decision-makers.

On stage

European CTV Advertising 2026:
Who Wins and How?

By 2026, connected TV advertising will no longer be the “next big thing” — it will be the battleground where budgets, audiences, and innovation collide. But who will come out on top? Broadcasters, streamers, tech platforms, and advertisers are all vying for dominance in a fast-evolving ecosystem. This session unpacks the strategies, partnerships, metrics, and technologies that will define winners in Europe’s CTV ad market. From addressability and measurement to creative effectiveness and audience engagement, we’ll explore what real success looks like — and how to get there.

Thursday, October 23 | 10:30 am | Pousada de Lisboa Hotel

portrait of Graham Heap
Graham Heap

Senior Director – Product Management,
Imagine Communications

portrait of Svend Jensen
Svend Jensen

Nordic Director – Ad Operations – at Warner Bros. Discovery,
Warner Bros. Discovery

portrait of Chris Edwards
Chris Edwards

Senior Director,
Rakuten TV Enterprise

Related products

Demo our industry-leading tech

Optimization

GamePlan™

Lower opex and increase revenue by automating and optimizing ad placement for linear TV.

Rights & Scheduling

Landmark™ Rights & Scheduling

Enable rights management and scheduling for premium-quality live, streaming and on-demand channels and content.

Traffic

OSI™ Traffic & Billing

North American broadcasters can increase automation and streamline ad workflows, from sales to billing management.

Video Ad Server

SureFire™

Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.

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