跳至内容

TV Rise 2025

October 21 – 23

Videoweek October 21-23, 2025 The CTV Advertising Leadership Forum Lisbon, Portugal

TV Rise is a leadership forum for senior executives in CTV advertising. Over three days in Lisbon, global decision-makers gather to examine the future of video advertising—programmatic adoption, AI’s impact, broadcaster strategies, and new approaches to data, identity, and measurement.

Join Imagine and other industry leaders in discussions that shape the future of video advertising. It’s a chance to exchange perspectives, strengthen relationships, and ensure our approach to IP, cloud, and monetization reflects the priorities of global decision-makers.

舞台上

European CTV Advertising 2026:
Who Wins and How?

By 2026, connected TV advertising will no longer be the “next big thing” — it will be the battleground where budgets, audiences, and innovation collide. But who will come out on top? Broadcasters, streamers, tech platforms, and advertisers are all vying for dominance in a fast-evolving ecosystem. This session unpacks the strategies, partnerships, metrics, and technologies that will define winners in Europe’s CTV ad market. From addressability and measurement to creative effectiveness and audience engagement, we’ll explore what real success looks like — and how to get there.

Thursday, October 23 | 10:30 am | Pousada de Lisboa Hotel

格雷厄姆-希普肖像
格拉汉姆-希普

产品管理高级总监,
Imagine Communications

portrait of Svend Jensen
Svend Jensen

Nordic Director – Ad Operations – at Warner Bros. Discovery,
Warner Bros. Discovery

portrait of Chris Edwards
Chris Edwards

Senior Director,
Rakuten TV Enterprise

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演示我们业界领先的技术

优化

游戏计划

通过自动优化线性电视的广告投放,降低运营成本,增加收入。

权利和日程安排

Landmark™ 权利和日程安排

实现对优质直播、流媒体和点播频道及内容的版权管理和调度。

交通

OSI™ 流量和计费

北美广播公司可以提高自动化程度,简化从销售到账单管理的广告工作流程。

视频广告服务器

SureFire™

通过直销优质库存和类似线性的广告投放控制,为 CTV 和 FAST 实现更高的 CPM。

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