Cloud-Based Inventory Optimization

Ad-driven media organizations are under more pressure than ever to maximize the value of their airtime inventory. Enter xG GamePlan™, the cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.

xG GamePlan is the only cloud-based application on the market that leverages battletested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades.

As media companies continue to shift from traditional spot-based ad sales to ratings and impression-based campaigns, xG GamePlan enables media operators of any size to develop their ad efficiency as aggressively or conservatively as desired. With the ability to handle any payload of supply (inventory) and demand (campaigns), xG GamePlan can run any number of scenarios in order to find the optimal balance between pure airtime efficiency and quality campaign effectiveness.

  • Allows the highest level of inventory optimization without having to replace entire back-office traffic and sales solutions
  • Enables existing Landmark™ Sales customers to easily expand their ad-optimization activities using the scalability and flexibility of the cloud
  • Integrates into any sales operation – even where no other Imagine-based ad management systems are in use
  • Allows sales operations to automatically book and optimize all OR part of their inventory, working seamlessly in inventory that is partially booked through existing methods
  • Provides an automated method for spinning up additional assets in the cloud, enabling multiple parallel individual runtime instances, and consolidating the optimization results for easy review
  • Improves the game plan continually to squeeze max efficiency out of inventory
  • Enables Airtime Managers to run multiple booking assessments in a scalable environment and push those bookings back to core traffic applications — without adding extra staff or replacing existing infrastructure
  • One-Click ‘AutoPilot’ feature automatically generates a payload of new scenarios that are dynamically adjusted from user entries to reach peak efficiency even faster
  • Cloud-hosted, ultra-scalable
  • Designed to be deployed in both public and private cloud environments
  • Seamless integration with Landmark™ Sales system
  • Fully interoperable with third-party ad sales systems
  • Browser-based UI
  • Full API integration
  • Automated asset management (spin up or tear down in the cloud) with xG GamePlan’s Orchestrator feature
  • Built on the Landmark Sales system’s proprietary and superior AutoBook™ optimization engine

For Airtime Managers:

  • Use airtime more efficiently
  • Free up airtime to sell
  • Set variable tolerances and slotting controls – to automatically satisfy buyers with specific needs
  • Review ad campaign performance immediately and adjust accordingly
  • Make more money with less airtime

Gameplan Product Diagram

Two office workers reviewing charts.
Adaptive Audience Fulfilment
Adaptive audience fulfilment can be applied to a purely broadcast environment or to a hybrid environment where online services coexist alongside broadcast television as a TV everywhere offering to the consumer. Simply put, adaptive audience fulfilment is a better way to trade advertising ― by audience versus spot, across all video platforms.
miniature forklift with boxes sitting on a laptop keyboard
Optimize Your Inventory: No System Overhaul Required

In a perfect world, you could achieve double-digit gains in inventory utilization with the click of a button. With no back-office rip and replace required. 

Well, the world may not be perfect, but one-click inventory optimization without a system overhaul? That’s a reality. Get a behind the scenes look at who’s done it, how they did it, and what steps you can take to maximize the value of your own airtime inventory.

Nine Network Logo
Nine Network Heads Toward a Platform-Agnostic Ad Trading Future
Australia’s leading free-to-air broadcaster, Nine Network, helped media agencies remove 80 percent of the workload associated with trading TV by moving toward audience-based buying.
Lessons Learned from the Frontlines of Global Content Monetization
For decades, the spot has ruled supreme in U.S. TV advertising. The audience is unpredictable, the costs high and real measurability elusive, but it’s simply been what TV has traded on. Until as recently as just a couple years ago, it seemed that despite the flaws, the spot wasn’t going anywhere, in North America at least. But we're starting to see signs that the move to audience-based buying happening in key global markets is finally poised to gain ground in the U.S. too.

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