Imagine Communications | Ad Decision Service

Targeted Advertising and Alternate Content Decisioning Service

Imagine’s ADS ad decision service is used by cable, satellite and telco providers to increase monetization by providing targeted opportunities to advertisers and enhancing customer engagement. The service considers criteria such as the current content being viewed, user preferences, customer data and business rules for multiscreen to determine which advertisement is to be inserted into a program (entertainment content).
ADS is ideally suited for two use cases:

Ad decisions for ‘linear simulcast OTT streams’ for Imagine’s OTT Monetization solution, ingesting ad pools from scheduling systems such as Imagine’s Novar, Eclipse and Broadcast Master systems.
Ad decisions for Imagine’s Linear Monetization solution, providing regional targeting and higher revenue for programmers’ primary distribution.

Incorporating spot optimization information from the campaign management system and key data from delivery components, ADS provides a single point of entry and data collection across the dynamic ad insertion workflow — enabling a cohesive ecosystem for sales, execution, and analysis.

Benefits

Monetize live and on-demand multiscreen video with relevant advertising products
Integrate service with your current linear TV, VOD, and online video advertising systems
Ensure compatibility with open, scalable and standards-based design
Access integrated verification reporting to reconcile delivery to campaign

Features

Static ADS – Simple ADS that doesn’t require campaign manager to make ad decision
CSV-based schedule files for linear, cDVR and VOD
Schedule files are similar to CCMS (supports personalized ad decision)
Default campaigns can be used in schedule files for generalized ad decision
Same schedule file is used for multiple time zones
Supports add/delete/edit of schedule files
Focus on time-based ad decision (allows signal-based for demos or simple use cases)
Support of simple ad pool rotation
Decision making for alternate content for blackout
Analytics generation for billing
SCTE-130 and VAST interfaces
Clustering to support High Availability and Scaling

Applications

Resources

How Can Service Providers Deliver Targeted Ads in Ecosystems Where Ad Opportunities Aren't Marked?

Learn how you can speed up the monetization of video content and enter the ad insertion market without dependencies on an upstream content provider.

Resource type

White Paper

Imagine Communications Expands Capabilities of Multiscreen Ad Insertion Solution

Addition of Imagine Communications POIS, ADR and ADS modules brings functionality to market-leading software-based ad insertion ecosystem.

Resource type

Press Release

two people sitting watching mutlimedia devices

Dynamic Ad Insertion: Monetizing the Multiscreen Opportunity

Review the challenges and opportunities of monetizing content in a multiscreen world and get a handy, tech-focused checklist to consider before beginning the journey to DAI.

Resource type

eBook

Download Data Sheet

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Ad Decision Service

Ad Decision Service

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