Companies collaborate to optimize media ad sales by uniting front and back-office workflows

Matrix Solutions and Imagine Communications will demonstrate a tightly integrated, end-to-end ad sales workflow at IBC2018 (14-18 September 2018, Amsterdam) on Imagine Communications’ stand at the Amtrium, #4.A01. By uniting their market-leading front and back-office advertising solutions, the two companies will showcase a seamless workflow that enables media organizations to optimize ad sales.

Matrix Solutions’ media ad sales platform serves as a front engine to the ad sales workflow, both aggregating and normalizing disparate data sources throughout the enterprise and giving users a comprehensive view and real-time access to all of their ad sales data. Additionally, the platform provides robust CRM functionality, a full suite of media-specific sales management tools, and in-depth analytics — all designed to help media ad sales teams sell smarter and faster.

Operating as the back of the house in the ad sales workflow, Imagine Communications’ extensive Ad Tech portfolio features industry-leading inventory optimization and management systems, as well as next-generation targeted delivery solutions, which help broadcast, cable and broadband companies optimize inventory value and drive ad spend across multichannel, multimarket operations.

By developing tight connections between their front and back-office workflows, Imagine Communications and Matrix Solutions will showcase an integrated solution that gets analytics into media sales teams’ hands more quickly. Accessing data earlier in the sales process optimizes media ad sales by improving operational efficiency and increasing revenue opportunities.

“We take pride in being able to offer our customers best-of-breed solutions, and this strategic partnership, both on and off the floor of IBC, is reflective of that on an International level,” shared Mark Gorman, CEO, Matrix Solutions. “We, like Imagine Communications, are committed to and invested in advancing our integrations to produce seamless workflows.”

“Imagine Communications brings world-leading optimization technology and enables automated workflows right across the ad sales and commercial operations process,” said Graham Heap, Director Product Management, Global Sales, for Imagine Communications Ad Tech. “Our collaboration with Matrix Solutions will help extend those capabilities to the front-of-house activities and enable media companies to adopt a more data-driven sales strategy, which directly correlates to media companies increasing revenue.”

For more information, visit Matrix Solutions at www.matrixformedia.com and Imagine Communications at www.imaginecommunications.com.

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About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @Imagine_comms.

About Matrix Solutions
Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit www.matrixformedia.com.