April 28, 2015

NewBay Media recognizes innovative cloud-based advertising sales proposal and research system

Imagine Communications, a global leader in video infrastructure, advertising systems and workflow management solutions serving media networks, broadcast stations, digital media, communication service provider and enterprise markets, today announced that its LandmarkOSI™ Sales 8.0 advertising proposal and research system is the recipient of a NewBay Media Best of Show Award presented by TV Technology at the recently concluded NAB Show.

A next-generation, 100% cloud-based system, LandmarkOSI Sales 8.0 can speed proposal submission times by up to 50% for field-based advertising sales professionals.  With a slick new user-interface and responsive design, LandmarkOSI Sales brings the enhanced dimension of mobility to advertising pricing, planning, and inventory management, as well as access to critical back-office systems. In addition to the increasing revenue opportunities for media sellers, the system also significantly reduces capital expenditures associated with hardware-based and hosted proposal systems.

“This award is a great way to cap off a tremendously successful NAB Show,” said Sarah Foss, vice president, product management, advertising management, Imagine Communications. “This new innovation in LandmarkOSI is another step in our ongoing effort to provide media companies with technology solutions that help their sales professionals win more business”

One of the industry’s most prestigious honors, the NewBay Media’s Best of Show Awards are evaluated by a panel of engineers and industry experts. Winners are selected based on innovation, feature set, cost efficiency and performance in serving the industry.

“Recognition with an award at the NAB Show from NewBay Media’s Broadcast & Video Group is a strong vote of confidence and admiration from our leading industry publications,” said NewBay Media Broadcast & Video Group President & Group Publisher Eric Trabb.

Integrated with most major advertising traffic systems, LandmarkOSI Sales 8.0 works with an iPad, Microsoft Surface, laptop PC or Mac, and with multiple web browsers including Chrome, Firefox, Internet Explorer and Safari. Featuring a centralized ratings service that automatically loads Nielsen and/or Rentrak ratings, LandmarkOSI Sales 8.0 helps enable sales teams to maximize revenue by providing the information they need, when they need it, and on their choice of device. An HTML5 user interface provides graphical, at-a-glance information to quickly highlight campaign status and issues identification.

For more information, please visit www.imaginecommunications.com.

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About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

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