Imagine Communications, a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, today announced it has secured a contract with ITV, the UK’s largest commercial terrestrial television network, to implement its flagship Landmark™ Sales broadcast and multimedia advertising sales solution at ITV’s central London and Manchester facilities.
As change and innovation continues across the advertising ecosystem, ITV has selected the Imagine Communications advertising sales solution to be a central component of its media sales modernization program. Landmark Sales will enable ITV to continue to maximize opportunities across its many successful distribution platforms.
“We have had a long and collaborative relationship with Imagine and we are delighted to be able to continue this partnership as we modernize our Commercial Sales platform,” said Mark Smith, Chief Technology Officer, ITV.
“ITV is a market leader in the UK with outstanding brand recognition across its channels and platforms,” said Sarah Foss, vice president, product management, advertising management systems at Imagine Communications. “Our global advertising systems portfolio manages billions of dollars of advertising inventory each year and approximately five trillion advertising impressions for customers around the world. With that level of experience, coverage and performance, and a 25-year partnership with ITV, we are thrilled to continue our work with the implementation of Landmark Sales to help fully leverage the depth and breadth of channels and advertising models required for years to come.”
The Landmark Sales solution enables media companies to optimize advertising campaigns across multichannel, multimedia environments. The solution helps sellers control inventory and maximize revenue through efficient use of platforms, programming and sales efforts. The powerful campaign-led approach provides automatic spot placement for impression- , ratings- , and spot-based campaigns, as well as advanced advertising platforms such as video-on-demand ad sales for large-scale multichannel operators.
About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.