April 1, 2015

Master control and playout system will boost workflow efficiency and productivity, enable delivery of two new HD channels

Imagine Communications, a global leader in video infrastructure, advertising systems and workflow management solutions serving the media networks, broadcast stations, digital media, communication service provider and enterprise markets, today announced the implementation of a new master control system at the Iraqi Media Network (IMN), the national broadcaster in Iraq. The installation of channel playout and content management solutions allows IMN to deliver two new HD channels — Al Iraqiya News and Al Iraqiya Turkmen, a specialist service for the Turkmen community in Iraq — as well as boost workflow efficiency and productivity.

The expanded capabilities are additions to the multiple channels, including specialist sport, religious and entertainment television services, the network already broadcasts using Imagine Communications equipment. The turnkey solutions, implemented in conjunction with local systems integrator AV Solutions, included systems design, engineering planning, product procurement and project management services to complete the installation at IMN’s Baghdad-based headquarters.

“The existing systems deployed at IMN were dependable and flexible, and we had no hesitation to recommend extending them to gain the additional functionality and capacity required by the broadcaster,” said Zaid Wattar, managing director, AV Solutions. “The project also allowed IMN to install the latest servers, master control and playout technology, ensuring the best operational workflows and business efficiency. Imagine Communications has proven itself an extremely reliable partner during this entire process.”

The new installation combines Nexio AMP® transmission servers, Nexio® Farad™ high-performance, scalable, online storage, and Platinum™ signal routing and distribution solutions, all under the control of ADC™ channel playout automation. The tightly integrated deployment provides a seamless, end-to-end media playout and content management platform with abundant bandwidth and storage support to meet the demanding workflow requirements at IMN. The deployment also provides the agility needed to enable seamless enhancements and expansion for additional services in a dynamic and changing media and business landscape.

“Broadcasters today are eager to deploy more content across more devices in less time,” said Mathias Eckert, vice president, Europe, Africa and the Middle East, Imagine Communications. “Our flexible, scalable, software-based architecture enables broadcasters like IMN to more quickly and efficiently produce, distribute and manage their media, all while protecting their current investments and supporting new delivery platforms going forward. We are thrilled to build on our strategic relationship with IMN through this new deployment.”

Al Iraqiya News went live in summer 2014 while Al Iraqiya Turkmen went live in December 2014.

For more information about Imagine Communications solutions, please visit www.imaginecommunications.com.


About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

About AV Solutions
Established in 2005, AV Solutions is one of the leading suppliers of Pro AV and broadcast equipment in the Middle East with offices in Dubai, Baghdad & Cairo. Our vision, expertise and the value we place on customer satisfaction make AV Solutions the industry’s experts of the region. We take pride in the experience we have in professional Audio/Video & Broadcast solutions, technologies for TV Broadcast services, post production & media facilities that contribute a great deal to the industry’s growth in the region. For more information visit www.avsol.net

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.