September 28, 2016

MRTV Entertainment Channel launch marks first Imagine Communications integrated playout deployment in Myanmar

Imagine Communications, empowering the media and entertainment industry through transformative innovation, has deployed its market-leading Versio™ integrated playout solution to support the launch of a new channel for Myanmar Radio and Television (MRTV), the MRTV Entertainment Channel.

To speed deployment and reduce the need for complex maintenance, MRTV Entertainment Channel deployed Imagine Communications’ Versio, which combines best–in-class automation, branding, graphics, file server, storage and master control capabilities in an entirely integrated environment. Versio simplifies the creation and management of MRTV Entertainment Channel and enables the company to extend its brand and content with more freedom, visibility and control than ever before. In addition, the Imagine Communications solution provides MRTV viewers with access to high-quality content and graphics, which in turn leads to a better viewing experience.

“Imagine Communications’ Versio integrated playout solution answered all our needs for lower maintenance, investment and reduced power consumption,” said Myo Min, managing director of MRTV Entertainment Channel. “This space-saving solution ensures all our broadcast requirements are met without the need for extensive rack space associated with traditional playout solutions.”

Myo Min continued, “MRTV Entertainment Channel is an existing user of Imagine Communications’ proven networking and compression solutions and our experience with the company over the years has been excellent. Additionally, the company’s ongoing investment in research and development across its large broadcast technology portfolio and its well-established global reputation for driving innovation in the media and entertainment industry made it the right choice for us.”

The MRTV Entertainment Channel is broadcast on Digital Terrestrial on DVBT2 across the country and airs movies and educational programs. Since the 2015 General Elections, Myanmar has been carrying out media reforms, which include the transformation of state-owned broadcasting into public service broadcasting.

“The deployment would have taken longer to implement using traditional solutions, such as separate automation, servers, master control and graphics,” explained Joe Khodeir, senior vice president Asia Pacific at Imagine Communications. “Versio comes in a single, powerful and highly reliable package which means fewer spares, less cabling and less maintenance requirements for the MRTV Entertainment Channel engineering team. By delivering the first integrated playout deployment in Myanmar, we have taken an already-strong relationship to the next level.”

For more information, please visit www.imaginecommunications.com.

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About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

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