August 28, 2014

Cloud-based playout platform defines next paradigm for broadcast operations

Imagine Communications, a market leader of media software and video infrastructure solutions serving the global broadcast, multichannel video programming distributor and enterprise markets, today introduced VersioCloud™, the industry’s first IP-enabled, integrated cloud playout platform, at IBC2014. This pioneering solution allows media companies to manage video operations and channel playout from the cloud, enabling them to accelerate new channel launches and extend their brands and content with more freedom, visibility, and control than ever before.

“Today’s video consumer has an increasing array of alternatives from linear TV and Over-the-Top sources, pressuring media companies to take aggressive action to maintain market share and keep viewers engaged with their content,” said Charlie Vogt, CEO of Imagine Communications. “VersioCloud’s disruptive new technology is the ultimate competitive advantage because it simplifies the creation and management of channels, advancing the monetization of content into new demographic or geographic markets. While other offerings are burdened by hardware CODECs or GPUs, VersioCloud is the industry’s only solution that is 100% software running on commercial off-the-shelf (COTS) IT platforms.”

With VersioCloud, all of the traditional integrated channel playout functions are now cloud-enabled, including branding, graphics, automation, and server capabilities.  Also available as part of the cloud playout solution, Imagine Communications’ newly announced Magellan™ SDN Orchestrator software control system and Selenio™ processing and compression solutions allow the transparent management of hybrid SDI, ASI, and IP content, providing a seamless on-ramp and off-ramp between IP and legacy baseband transport to advance the transition to IP.

Playout in the Cloud, enabled by VersioCloud, profoundly improves the interactions between content providers, distributors and networks, affiliates, and video consumers by redefining the technology required to originate, store, deliver and monetize video content.  The combination of cloud-based playout and hybrid transport enhances all parts of the broadcast business including improved visibility to optimize advertising playout, efficient methods of disaster recovery, fast channel creation to accommodate seasonal or one-time events, the expansion of brands and content into new markets and new geographies without requiring expensive brick-and-mortar facilities, and a pay-as-you-go Platform as a Service (PaaS) model to greatly lower the cost and time barrier to traditional methods of establishing linear and OTT channels.  By integrating VersioCloud with Imagine Communications’ Zenium™ workflow manager, media companies can easily design Playout in the Cloud workflows to suit their particular needs.

Versio is an established leader in software-centric integrated channel playout, and VersioCloud represents the collective future of broadcasting because it unshackles media companies from the bonds of hardware-centric networks,” Tim Mendoza, VP of Product Development for Imagine Communications. “This industry-first solution is evidence of our significant focus on best-in-class innovations using the latest IP-enabled, cloud and software-defined frameworks to drive the industry into a new era of unprecedented flexibility, scalability and control.”

To find out more about VersioCloud and Imagine Communications’ ground-breaking portfolio of cloud-based playout, orchestration and SDN solutions, please visit For first-hand demonstrations, please visit Imagine Communications’ Stand 7.G20 at the IBC2014 exhibition in Amsterdam.


About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.