September 14, 2017

Imagine Communications is working closely with Huawei, a leading global information and communications technology solutions provider.

Imagine Communications, empowering the media and entertainment industry through transformative innovation, is working closely with Huawei, a leading global information and communications technology solutions provider, to integrate Imagine’s Versio™ playout software with datacenter compute and networking equipment from Huawei. The collaboration between Imagine and Huawei, headquartered in Shenzhen, China, is intended to provide media companies with an expansion of options for transitioning their playout operations to software-based, virtualized environments running on commercial-off-the-shelf (COTS) hardware.

“This collaboration underscores our ongoing commitment to the evolution of the media industry to a technology foundation that injects new levels of agility, flexibility and responsiveness into traditional operations by moving them to pure software running on powerful COTS equipment,” said Charlie Vogt, CEO of Imagine Communications. “The strategic partnership unites two of the most innovative players in the broadcast and IT industries to provide media companies in the Asia Pacific region — and around the world — with a greater palette of hardware choices for deploying origination and other playout operations in a datacenter environment.”

The collaboration will initially focus on Versio, Imagine Communications’ cloud-native, microservices-based playout solution designed for pure-IP, geo-dispersed environments. Versio, a 100-percent software solution that supports both cloud and premises-based deployment models, enables media companies to build highly customized media workflows that evolve with market demand.

Imagine and Huawei are currently testing the integrated solution in a joint-lab facility and expect to initiate a commercial deployment before the end of the year. Additional solutions from the Imagine portfolio are scheduled for integration with Huawei equipment in the future.

Huawei will be demonstrating the delivery of IP workflows using Versio in its stand (Hall 13, A06) at IBC2017, which begins September 15 in Amsterdam. The demonstration will also include Imagine’s Selenio™ Media Convergence Platform (MCP) with Uncompressed over IP (UCIP) modules to support both ingress and egress traffic based on the SMPTE ST 2022-6 standard in a hybrid SDI-IP environment.

“Huawei aspires to become an enabler and preferred partner of media digital transformation,” said Xu Huangcheng, CTO of Huawei media industry solutions. “By jointly innovating with Imagine, Huawei offers Media Cloud Solutions featuring an open, flexible and secure platform to enable a new ecosystem to empower our partners to be leading providers of new ICT technologies for the media industry.”

Versio and additional playout, live production, OTT and ad management functionality will also be demonstrated at the Imagine Communications stand (4.A01).

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About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

About Huawei
Huawei is a leading global information and communications technology (ICT) solutions provider. Driven by a commitment to sound operations, ongoing innovation, and open collaboration, we have established a competitive ICT portfolio of end-to-end solutions in telecom and enterprise networks, devices, and cloud technology and services. Our ICT solutions, products, and services are used in more than 170 countries and regions, serving over one-third of the world’s population. With 180,000 employees, Huawei is committed to enabling the future information society, and building a Better Connected World.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.