Company Delivers Live TV and Over-the-Top Streaming at IBC

Imagine Communications, a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, today announced it will once again be providing the encoding facilities for IBC TV, the news and information service produced on site at one of the largest international convention in the broadcasting industry. IBC TV delivers a 24-hour streaming service to all platforms throughout the event, as well as a video-on-demand (VoD) service.

IBC TV features live interviews and debates, coverage of keynote addresses and other important events, and a large number of stories about key issues emerging from the exhibition and conference. The professional team of journalists and technicians works from a production base on the show floor. Critical to the process is the ability to deliver content to all video consumption platforms in their native format using adaptive bitrate streaming.

Imagine Communications has provided its SelenioFlex™ Live multi-screen encoding platform for IBC TV for many years, and will once more provide full support. As well as the live streaming, a key requirement is to make each news story, debate and live broadcast available as a video-on-demand asset as quickly as possible. The installation will use the advanced scripting features of the Imagine Communications Zenium™ workflow platform to move metadata from the IBC TV production database into the VoD platform asset management system.

“IBC TV is incredibly busy throughout the event, and we rely on specialist support partners to take ownership of their parts of the process,” said Sue Robinson, producer of IBC TV. “As our aspirations have grown, so has the help we get from Imagine Communications, ensuring our programming is available to every visitor to IBC, however they choose to watch us.”

“This is a classic TV Everywhere operation, happening before the eyes of every visitor to IBC,” said Mathias Eckert, vice-president for EMEA at Imagine Communications. “Our technology fits seamlessly into the production workflow, live encoding for any device. It is great to be able to work with the fantastic team at IBC TV once more, and demonstrate the real practicalities of TV Everywhere.”

The Zenium workflow platform provides an agile software engine that enables broadcasters and service providers to quickly adapt their workflows to capitalize on new service opportunities and simplify their management.

IBC TV runs throughout the event, which is held at the RAI Centre in Amsterdam from 10 – 16 September. The IBC TV production base can be found in Hall 12. Imagine Communications is exhibiting at IBC, and can be found in the new Amtrium building on stand 4.AMT, accessed from Hall 4.

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About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.