December 21, 2017

Multipurpose, next-gen SDI-IP processing solution also surpasses significant distribution milestone

Imagine Communications, empowering the media and entertainment industry through transformative innovation, was recently awarded the NewBay 2017 Product Innovation Award for its Selenio™ Network Processor, the product’s second recognition for excellence in innovation since its April 2017 introduction. The multipurpose SNP is an IP-native processing solution and an SDI-to-IP gateway optimized for handling uncompressed UHD signals based on the SMPTE ST 2110 specification for transporting media over IP networks. The SNP is designed to enable production companies to optimize both studio and mobile facilities to take full advantage of the performance, agility and efficiency benefits of IT-based infrastructures, while at the same time managing the ongoing transition from traditional to next-generation architectures.

“Imagine Communications is honored to receive this latest acknowledgement of the game-changing nature of the Selenio Network Processor, which is helping to usher in a new era in live production,” said Mark Senecal, vice president of product management at Imagine Communications. “The SNP was designed to meet the evolving technology and business needs of our customers and this prestigious award further validates the interest the solution has been attracting from production companies around the world.”

Imagine Communications recently celebrated the 100th shipment of the SNP since its release in November, making it one of the fastest-selling solutions in the company’s recent history. Swiss broadcast service provider tpc (technology and production center Switzerland ag) is one of the first SNP customers. Earlier this year, tpc revealed that it is constructing a mobile production vehicle that will utilize Imagine’s new processing technology. The new truck is expected to be the first in the industry to support uncompressed HD and UHD signals over IP based on the SMPTE ST 2110 standard.

The SNP is managed by Zenium™, Imagine’s microservices platform that also powers the company’s Versio™ and EPIC™ product lines. Both an SDI-to-IP gateway and an all-IP signal processing platform, the SNP provides the gamut of capabilities required in today’s evolving production operations, with expansion capabilities to support HD/UHD up and down conversion and color space adjustment, as well as managing High Dynamic Range (HDR) conversion. Imagine Communications’ SNP also provides important synchronization and timing functions, overseeing the integration of new signals into the production environment and helping to assure the optimal timing of SMPTE ST 2110 signals for interoperability with all other compliant equipment.

For more information about the SNP or other Imagine solutions, please visit


About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

About NewBay’s 2017 Product Innovation Award
Now celebrating its fifth anniversary, NewBay’s Product Innovation Award recognizes excellence in manufacturing of products to serve the TV/pro video and radio/online audio industries. Winners are selected by a panel of professional users and evaluation criteria include innovation of concept and design, creative use of technology, price value, and suitability for use in a broadcast TV/pro video or broadcast/online radio environment.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.