June 27, 2018

Broadcaster moves to modern automated playout platform based on software-defined tools

Imagine Communications has updated the playout operations for South East Asia Radio & Television (SEA TV), based in the Kingdom of Cambodia. The new software-based, automated playout solution replaces an existing “channel-in-a-box” system.

SEA TV’s upgraded playout environment is based on Imagine Communications’ widely deployed ADC™ playout automation platform. Content is stored on a redundant network of Nexio+™ AMP® playout servers, with asset management provided by Nexio® Motion™ intelligent media movement software. The tightly integrated solution is implemented in software running on standard commercial off-the-shelf (COTS) hardware, allowing for improved operational efficiency and future scalability.

“Our original channel-in-a-box playout system wasn’t able to deliver the stability and scalability we required soon after implementation,” said Yim Cheatvannak, deputy director general of SEA TV. “With a strong and growing audience, we needed to raise the quality and reliability of our output, without adding to our operational workload. Imagine Communications proposed a solution that is proven around the world, and which fully automates our content control and delivery.”

SEA TV broadcasts to the entire country from a powerful transmitter at its studio site in the nation’s capital, Phnom Penh. Its output is also carried by satellite, cable and digital terrestrial platforms. The station first went on air in 2010.

“The new installation shows the power of our software-defined solutions,” said Mathias Eckert, SVP & GM EMEA/APAC, Playout & Networking Solutions at Imagine Communications. “We were able to implement a solution that precisely met SEA TV’s operational requirements in compact, space-saving hardware, install and test it quickly, and get the company on air seamlessly with minimal change to their operational procedures. SEA TV now has a modern playout system that will provide stable and secure playout for many years to come.”

Broadcast Technology (Cambodia) Co., Ltd. was the system integrator on this project at SEA TV.

Imagine Communications is demonstrating automated playout and other next-generation solutions in collaboration with its local channel partners, Broadcast Engineering Services Pte. Ltd. (Stand #6F3-04) and Broadcast Technology Ltd. (Stand #4T1-01), at BroadcastAsia2018 taking place June 26-28 in Singapore.


About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.