September 6, 2017

Software-defined solutions for transcoding, encapsulation and metadata management

Imagine Communications, empowering the media and entertainment industry through transformative innovation, is again providing the live streaming and Video on Demand (VOD) encoding infrastructure for IBC TV, the news and information service produced on site and distributed across multiple platforms. The IBC TV infrastructure, built specifically for the annual show and exhibition, will use Imagine Communications’ software-defined solutions powered by Zenium™, the company’s pure microservices platform.

IBC TV features live interviews and debates, coverage of key conference sessions, and a large number of features and reports on issues emerging from the exhibition. A portion of the content will be produced from the IBC IP Showcase studio, which features a live all-IP workflow based on the Alliance for IP Media Solutions (AIMS) roadmap and the SMPTE ST 2110 family of standards. The rest of the production and distribution for IBC TV is in a dedicated studio centre in hall 13 of IBC.

Imagine Communications’ SelenioFlex™ Live is providing the core encoding and transcoding functionality for IBC TV. Workflow customisation using Zenium microservices components provides the automatic generation, management and publishing of metadata, ensuring that the content is available as VOD packages as quickly as possible after publishing or live streaming for the IBC’s YouTube channel, Twitter, Periscope and Facebook platforms. VOD content is uploaded along with production metadata to enable a rich player experience on the IBC website

“Even in the broadcast industry, what we do at IBC TV is remarkably challenging,” said Sue Robinson, producer of IBC TV. “We provide a 24-hour rolling streamed output, and over the course of six days in Amsterdam we generate and publish literally hundreds of packages. We can only do this with the support of technical partners, like Imagine Communications, who we know will provide very reliable, high-performance infrastructure.”

“IBC TV is a perfect example of a busy and mission-critical TV operation, where every visitor to IBC can watch it as it happens,” said Glodina Lostanlen, chief marketing officer at Imagine Communications. “We are proud to support IBC TV, and it gives us a wonderful opportunity to showcase the power and performance of a software-defined distribution workflow.”

IBC TV is live throughout the event, which is held at the RAI Centre in Amsterdam from 14 – 19 September. The IBC TV production base can be found at 13.A08, and the Imagine Communications stand is 4.A01.

Additional information about these solutions and Imagine Communications can be found at


About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.