Week-long program of industry insights, presentations and discussions from Imagine Communications, HP, Cisco, IBM and Microsoft

Imagine Communications, a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, today unveiled the program line-up for ImagineLIVE, a week-long series of presentations and interactive discussions featuring prominent executives and subject matter experts from Imagine Communications, its partners and guest speakers from across the media and entertainment industry. Attendees will have first-hand access to information and insight on the trends and events that are influencing the decisions of media industry professionals today and into the future.

ImagineLIVE will feature morning, afternoon and early evening sessions each day of the exhibition. The first-of-its-kind event at IBC will be hosted from the company’s booth and show floor in the newly constructed Amtrium at the RAI Amsterdam. Imagine Communications is the exclusive occupant of the Amtrium, located between the IBC Content Everywhere Hub Theater and Hall 4.

“The media industry is confronted by disruption and opportunity at greater levels of intensity than ever before,” said Imagine Communications CEO Charlie Vogt. “ImagineLIVE at IBC2015 is the perfect venue for launching an interactive forum to amplify the voices and insights of the most influential visionaries in both the media industry and the broader technology ecosystem.”

For most media companies, the transition to next-generation technologies, including software-defined networking, cloud and IP, will include operating a hybrid SDI-IP environments to preserve and extend today’s investment in baseband and provide a smooth onramp to an all-IP infrastructure. Imagine Communications is committed to enabling its customers’ hybrid environments, supporting open standards, creating compatible solutions and forging relationships with IT market leaders to simplify the convergence of the media and IT ecosystems.

The topics for ImagineLIVE presentations and panel discussions represent the most pressing challenges and immediate opportunities facing today’s media professionals.

The ImagineLIVE agenda includes the following:

Friday, Sept. 11, 12:30-13:00
Microsoft: Broadcast Operations in the Cloud using the Microsoft Azure Platform

Friday, Sept. 11, 17:00-17:30
Imagine Communications: The Business Case for Transitioning to IP: Let’s Talk Money

Saturday, Sept. 12, 10:00-10:30
Microsoft: Reliable and Scalable Online Video Solutions with Microsoft Azure Media Services

Saturday, Sept. 12, 12:30-13:00
Imagine Communications: Virtualized Master Control: Do More. Spend Less.

Saturday, Sept. 12, 17:00-17:30
HP: Media and IT in Action: Agility for a New Generation of Video Services

Sunday, Sept. 13, 10:00-10:30
Imagine Communications: Following the Money in an Omniplatform Advertising World

Sunday, Sept. 13, 12:30-13:00
HP: Cloud DVR: Key Considerations for a Successful Implementation

Sunday, Sept. 13, 17:00-17:30
IBM: The Media Industry Transformation — The Emerging Power of Data and Analytics for Enhanced Audience Insight and Revenue Growth

Monday, Sept. 14, 10:00-10:30
Cisco: Innovate and Accelerate: Partnering to Drive a Seamless, Successful IP Transition

Monday, Sept. 14, 12:30-13:00
IBM: Storage Optimization in Cloud DVR: Disk, Flash, and Tape in a Single Video Grid Platform

Visitors to the Imagine Communications booth will also have access to demonstrations of the latest innovations from the company’s networking, playout, distribution and advertising management solutions portfolio. In addition to ImagineLIVE, Imagine Communications CEO Charlie Vogt will be participating in the IABM-hosted panel Where’s the Money in Broadcast and Media? on Friday, Sept. 11, starting at 8:00. Fellow panelists include speakers from Akamai, EVS, HP, IBM and Microsoft.

Visit Imagine Communications at IBC2015 at Stand 4.AMT. For more information, please visit www.imaginecommunications.com.

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About Imagine Communications
Imagine Communications Corp. is a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, spanning 185 countries. Today, nearly half of the world’s video channels traverse through more than 3 million Imagine Communications products deployed around the world. Imagine Communications provides the most complete end-to-end video solutions and is innovating to deliver the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the world. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.