September 11, 2014

Zenium™ software defined workflow management platform enables Microsoft customers to design scalable, cloud-based processing and compression applications and services

Imagine Communications, a market leader of media software and video infrastructure solutions serving the global broadcast, multichannel video programming distributor and enterprise markets, is collaborating with Microsoft Corp., to make the next generation Zenium™ software defined workflow management platform available for deployment on MicrosoftAzure. As part of this relationship, Zenium will be available on Microsoft Azure Media Services, enabling customers to design and launch efficient, scalable, cloud-based media processing applications, workflows and services.

Azure Media Services is an open and scalable platform that allows customers to simplify the process of creating and managing complex media workflows. Customers can select cost-effective, integrated services for uploading, storing, encoding and packaging video for on-demand and live streaming delivery of any media, to virtually any device, anywhere in the world. Leveraging the power of Azure Media Services, users can quickly build and manage applications across Microsoft’s global network of datacenters, without focusing on the infrastructure.

“Our IP-enabled, software-defined, cloud-virtualized approach to media processing provides Broadcasters, MVPDs and Enterprises with the most scalable, agile, and robust development environment,” said Charlie Vogt, CEO of Imagine Communications. “Microsoft Azure offers customers scale, value economics, global networking and virtualized storage, enabling the media & entertainment industry and distributors of video content with an advanced, flexible and customized workflow environment. Together, Imagine Communications and Microsoft will transform the cloud media services landscape.”

“TV Broadcasters, Multichannel Video Programming Distributors, Retail, Education and Government enterprises are increasingly transitioning to software-based cloud environments,” said Sudheer Sirivara, Partner Director of Engineering, Microsoft Azure. “Imagine Communications’ modular software environment for running specialized and custom workflows at scale ideally meshes with our virtually unlimited cloud capacity. This integration allows customers to more rapidly and cost effectively introduce industry leading quality and performance into their toolsets, while providing the most competitive scalability, customization and flexibility. We look forward to building on our relationship with Imagine Communications, a recognized leader driving the industry to a future that is defined by IP, software and cloud virtualization.”

Imagine Communications’ Zenium is a next generation platform that empowers companies to design, deploy, maintain, manage and scale software-defined workflows. By providing an open, collaborative development environment, it provides a future-proof foundation that enables customers to seamlessly migrate and adapt their workflows. Zenium exploits new service and revenue opportunities while minimizing costs and simplifying workflows.


About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

Contact Sales Icon

Contact Sales

Get in touch with our sales team to see how we can work together


Area of Interest

Inquiry Details

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Contact Support Icon

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us



Technical Support Contact Numbers

Americas & Canada:
Europe & Africa:
Middle East:

24x7 MyImagine Care+ Technical Support:

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7

Log in or sign up

portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.