April 1, 2014

Enterprise Software leverages MediaCentral framework to enhance workflow processes and revenue

Imagine Communications, a market share leader of enterprise software and networking solutions serving the global media and entertainment markets, today announced the launch of LandmarkOSI 8.0.  Designed for use in multichannel environments and across diverse geographies, this cloud-based offering of Imagine Communications’ widely used traffic and billing system is the latest advance in the company’s Landmark™ enterprise software portfolio, which manages more than $25 billion in annual advertising revenue worldwide.

Leveraging years of private cloud hosting experience, LandmarkOSI provides broadcasters, networks and content distributors with advance and innovative sales, CRM, traffic, billing and data analytics capabilities to efficiently manage station inventory and increase revenue.  LandmarkOSI is powered by MediaCentral, an IP-based framework for migrating and optimizing media and playout functionality to a virtualized cloud environment.

“Today’s media companies would prefer to spend time growing their businesses using effective sales, traffic and billing processes, but they are burdened by complex, proprietary systems from multiple suppliers,” said Steve Reynolds, Chief Technology Officer at Imagine Communications. “LandmarkOSI in the Cloud enables our customers to focus on what they do best, while giving them the flexibility, through the MediaCentral framework, to leverage an integrated, end-to-end platform for advertising, traffic, automation and multiservice playout as their needs evolve.”

By leveraging the inherent scalability of Microsoft Azure, Microsoft’s cloud platform, LandmarkOSI in the cloud provides customers access to significant cost-savings and flexible deployment models, empowering them to more quickly adapt to new business models and delivery platforms.

“Imagine Communications is taking advantage of Microsoft Azure resources and capabilities to deliver a higher level of consistency, agility and service velocity to its customers,” said Tony Emerson, Managing Director, Worldwide Media and Cable, Microsoft Corp. “Operating the traffic and billing system on our cloud platform will also fuel innovation, enabling the company to offer customers more data-driven and analytical tools that increase revenues and boost their competitive advantage. We look forward to supporting Imagine Communications further as the company moves towards a software-defined future.”

LandmarkOSI in the cloud provides a centralized information hub and database, allowing content management, sales, traffic, and scheduling to work together to optimize inventory utilization and sales resources, as well as eliminate duplicate data entry and automate routine tasks that free users to focus on revenue-generating activities. The new cloud capabilities improve the flexibility to launch new channels, scale to handle new content, and deliver cross-platform services. In addition to being significantly more economical to implement and maintain, LandmarkOSI in the Cloud offers expanded features and functionality, such as geo-redundancy and high availability – which enable industry-leading Disaster Recovery configurations. The Live-Update™ live log editor features maximize revenue with instant bidirectional communications to ensure that inventory is available for sale up until the last minute, while eliminating the inefficiency and error of manual changes. These capabilities ensure a faster, smarter workflow and allow master control teams to stay focused on high-value tasks like prepping content for playout.


About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.