September 15, 2015

Industry leader streamlines and simplifies advertising content identification with industry standard integration

Imagine Communications, a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, is integrating its Landmark™ Agency system with Ad-ID, the advertising industry standard developed by the American Association of Advertising Agencies (4As) and the ANA (Association of National Advertisers) for identifying advertising assets across all media platforms.

Ad-ID integration allows an agency to create a unique Ad-ID code in the Ad-ID system and to import the information into their Landmark Agency buying and production systems — without mistakes or redundant data entry. The shared import brings over Ad-ID code information, advertiser, commercial activity dates, and other details, making the data available for use in national, local and multimedia planning and buying modules.

“Integrating Landmark Agency with Ad-ID is part of Imagine Communications commitment to developing open platforms for advertising management,” said Sarah Foss, vice president, product management, Advertising Management Systems, Imagine Communications. “Ad-ID is becoming increasingly popular with our agency customers and creating a tight integration with the system is integral to our mission of streamlining processes and reducing complexity. Imagine is actively listening to customer feedback and delivering on it.”

Landmark Agency is enterprise software designed to help control advertising agency business processes, including media planning and buying, account management, creative, traffic, production, finance and digital asset management. The open architecture provides unparalleled capability to fully access and leverage agency data and external resources such as Ad-ID.

Ad-ID is the industry-standard universal identifier for tagging commercials and other content advertising assets. Ad-ID helps in creating a unified workflow from agencies and advertisers to broadcasters, networks, radio and digital media companies, as it gives all content a standard naming convention. The system allows advertisers and agencies to quickly identify exactly what version of a piece of ad copy was run, and whether it was run within contract boundaries.

“We are pleased that Imagine Communications and its Landmark Agency system have empowered Ad-ID users to streamline their workflows across production, planning and financials,” said Harold Geller, Chief Growth Officer, Ad-ID. “This joint solution will help ad agencies leverage automated processes that support measurement and streamlined delivery, while eliminating costly manual intervention.”

In addition to the Ad-ID integration and other enhancements, Landmark Agency 5.0 provides support for the change in the Nielsen ratings service broadcast day to 3:00 AM, which was designed to support the capture of early morning news programming on the day it aired.

Landmark Agency 5.0 is currently in beta testing and will be available later in the fall.

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About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.