September 14, 2017

New xG GamePlan module assists media companies in maximizing the value of commercial airtime by utilizing scalability and power of the cloud

Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced xG GamePlan™, a next-generation, impressions-based inventory optimizer that leverages the scale and distributed nature of virtualized environments to help media companies significantly increase the value of available inventory. The xG GamePlan module, the newest member of Imagine’s next-generation advanced ad management portfolio, provides broadcasters and distributors with a cloud-native inventory optimization engine fine-tuned to increase revenue opportunities by meeting audience targets and satisfying buy-side campaign requirements, while consuming the minimal amount of commercial airtime.

More than ever, advertising-driven media organizations are under extreme pressure to maximize the value of their ad inventory. Broadcasters, distributors and other suppliers of commercial timeslots for advertisers view as mission critical the optimization of airtime and have placed a high priority on extracting the most value from their inventory as possible.

“Plain and simple, inventory holders must use their greatest assets more efficiently, freeing up airtime to make more money,” said Sarah Foss, Chief Product Officer of advertising management systems at Imagine Communications. “We designed xG GamePlan to do just that, to alter the playing field so that our customers can meet the audience targets of their advertisers on quality campaigns but consume much less airtime in the process.  Advertisers get what they want — accomplished campaign goals — and media sellers get what they want — happy clients with less inventory utilization. It’s a win-win.”

xG GamePlan is a cloud-native booking optimizer designed to significantly improve the efficiency and effectiveness of airtime managers. Fronted by a powerful and intuitive user interface, xG GamePlan’s informative dashboard significantly simplifies the critical task of ensuring all ad placement opportunities are monetized without over delivery and that even last-minute campaigns can be planned simply and accurately to deliver effective results. The xG GamePlan cloud-based engine introduces advanced scalability to the optimization process, giving airtime managers the ability to automatically spin up any number of instances, in parallel, to find the optimal result in the minimum time.

A standalone optimization module that is compatible with third-party business systems through the provision of open APIs, xG GamePlan provides media companies with simple-but-sophisticated methods for applying quality metrics to one or more customers or campaigns, allowing inventory holders to strike the optimal balance between maximizing the value of commercial airtime and meeting the expectations of the buying community. xG GamePlan’s ability to dynamically adjust to changing conditions, such as alterations to program schedules and updated viewership predictions, helps make it possible for broadcasters and other media companies to not only book their airtime in the most optimal way, but also to maintain a continuous state of inventory optimization.

xG GamePlan derives much of its power and sophistication from its cloud-native architecture. Compatible with all virtualized environments, including private and public cloud services, xG GamePlan leverages the scale and distributed nature of cloud environments to essentially throw more processing power at inventory optimization than is currently feasible using manual processes and procedures on fixed hardware.

xG GamePlan, which will be showcased at IBC2017 (Stand 4.A01) is the latest module in Imagine’s next-generation advanced ad management solution portfolio.

For more information, please visit


About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

Contact Sales Icon

Contact Sales

Get in touch with our sales team to see how we can work together


Area of Interest

Inquiry Details

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Contact Support Icon

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us



Technical Support Contact Numbers

Americas & Canada:
Europe & Africa:
Middle East:

24x7 MyImagine Care+ Technical Support:

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7

Log in or sign up

portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.