September 1, 2015

Versio software solution provides any-to-any transport, compressed or uncompressed IP and cloud deployment models

Imagine Communications, a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, today announced the availability of Versio™ 3.0, the latest innovative release of the company’s market-proven, cloud-capable integrated channel playout solution. Providing all playout functions and features entirely in software, Versio 3.0 will be demonstrated at the IBC2015 exhibition and conference in Amsterdam.

Versio gives media and entertainment companies the ability to accelerate the launch of new services, such as specialty and popup channels, ensure business continuity, reduce infrastructure costs and virtualize master control. It is highly adaptable to a wide variety of deployment models, enabling consistent operation across baseband, hybrid IP, and virtualized, cloud-based networks.

“Our expanded investments in playout technology, coupled with our historic leadership and strength in automation, branding, graphics, file servers, and master control, have elevated Versio to state-of-the-art status in integrated channel playout,” said Tim Mendoza, Vice President Playout Product Management, Imagine Communications. “Our customers are seeking a solution that will thrive in all operational environments. Versio 3.0 provides a comprehensive, any-to-any playout architecture in COTS hardware, board and bundle, and virtualized models. With one code base and one user interface — regardless of input and output or network type — Versio 3.0 delivers unprecedented investment protection.”

The latest release of Versio supports multiple industry breakthroughs:

  • 100% software-based
  • Widest range of operating options, from premises-based COTS servers to cloud-based virtual machines, including a traditional integrated playout appliance model
  • Baseband, IP-only, baseband and IP, and cloud (VersioCloud™) deployment models
  • Software-only graphics with 2x2D DVE
  • Support for both internal and external automation
  • Integration with Imagine Communications’ award-winning Nexio® Farad™ SAN solution, as well as third-party SANs and industry standard NAS offerings
  • Any-to-any transport, including compressed or uncompressed IP (2022-6) and SDI/baseband

The 3.0 release of Versio also marks the introduction of the Versio MCS, an optional intuitive touchscreen-based master control surface.  The Versio MCS feature brings new efficiencies to master control, enabling operators to manage Versio’s advanced switching, graphics and automation capabilities with a simple touch of a button in a single or multichannel environment. The new control surface also enables advanced levels of user interface customization. Media companies can now optimize their control surfaces for specific requirements and use cases.

Versio 3.0 also brings the following capabilities to integrated playout operations:

  • The Zenium™ workflow management platform, which provides an agile software engine for designing, deploying and managing extensible, customizable software-defined workflows
  • Component-based architecture, enabling faster, easier access to new technologies and precise, flexible control of workflows
  • Automated decision making for self-adapting workflows
  • Full operational transparency to easily identify bottlenecks, optimize resource allocation, and predict and manage operating costs

In April 2015, Disney/ABC Television Group announced the transition of its linear broadcast operations — including global programming playout, delivery and network operations — to a unified IP cloud architecture based upon the Versio solution.

The cloud-deployed version of Versio 3.0 has been shortlisted for CSI Magazine’s CSI Award for Best Cloud / Virtualisation Innovation and for the IABM’s Design and Innovation Award for Playout and Delivery Systems. Winners of both prestigious awards will be announced during IBC2015.

Versio 3.0 is currently available and shipping.  For more information please visit and Imagine Communications’ stand 4.AMT at IBC2015.


About Imagine Communications
Imagine Communications Corp. is a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, spanning 185 countries. Today, nearly half of the world’s video channels traverse through more than 3 million Imagine Communications products deployed around the world. Imagine Communications provides the most complete end-to-end video solutions and is innovating to deliver the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the world. Visit for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.