By integrating end-to-end enterprise software, automation, playout, and distribution solutions with IBM SoftLayer, media companies can now bring to market new services more quickly and affordably

Imagine Communications, a market share leader of software and networking solutions serving the global media and entertainment markets, today announced plans to provide broadcast, TV network and service provider markets with the most comprehensive suite of cloud-based workflow solutions, encompassing its media, playout and TV Everywhere portfolio.

The solution combines Imagine Communications’ cloud-based SelenioNext™ Adaptive Bit Rate (ABR), a transcoding technology that provides optimized live video streams across multiscreen platforms such as smart phones, tablets, internet connected TVs and laptops, with SoftLayer’s global data centers. This collaboration will offer broadcasters with innovative cloud-based, end-to-end ad sales, traffic, scheduling, automation, playout, and media distribution solutions. By cloud-enabling SelenioNext and the entire end-to-end portfolio, media companies will have the opportunity to deploy a wider range of services, achieving significant operational efficiencies and new revenue-generating capabilities.

The suite of cloud-based solutions will allow media companies to move much more quickly and further optimize broadcast workflow performance, such as by improving file transfer efficiency from a central location to an affiliate location and by gaining an enhanced level of analytics for real-time, advanced advertising solutions.

“Our media and entertainment customers have been asking for collaboration among the vendor community to resolve workflow challenges and provide the next generation of cloud-based solutions to simplify business operations,” said Charlie Vogt, CEO of Imagine Communications. “We are now able to provide our collective customers with comprehensive workflow solutions to virtualize their networks, enhance and expand their service offerings such as TV Everywhere, and improve overall service velocity and innovation. Through integration with IBM SoftLayer’s cloud infrastructure, we unleash our finely tuned, end-to-end industry applications to give customers the agility they require to keep pace in a rapidly evolving marketplace.”

For more information regarding the cloud-enablement of Imagine Communications’ market-leading solutions, please visit www.imaginecommunications.com and see first-hand demonstrations at the Imagine Communications booth N2503 at the 2014 NAB Show.

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About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.