August 19, 2015

National broadcaster implements Broadcast Master to streamline scheduling and traffic

Imagine Communications, a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, today announced it has implemented its Broadcast Master™ traffic and scheduling system at the headquarters of Botswana TV and Radio (BTV&R) in Gabarone, Botswana. BTV&R is embarking on a transition to a fully digital, tapeless environment, and Broadcast Master is central to delivering the transition and to developing new and efficient workflows.

BTV&R previously had a number of manual systems for scheduling and traffic, backed with information on spreadsheets. As part of the implementation, Imagine Communications designed and implemented the solution, and enabled and executed seamless data transfer, including rights management, from other systems into the new Broadcast Master solution.

“We are a broadcaster in transition, and for this critical foundation we needed a proven system we could trust,” said Bontle Mogotllwana, general manager, BTV&R. “Imagine Communications was the only company able to provide a full turnkey solution, including software, hardware and networking. They demonstrated real interest in our requirements, and their experts in London and Dubai worked with us to help ensure it meets our needs precisely.”

The new system also provides support for BTV&R’s marketing and sales teams, allowing them to develop rich campaign planning across both radio and television. The Imagine Communications solution was chosen because of its ability to support new and more powerful workflows across the organization. BTV&R is leveraging the Broadcast Master solution’s ability to automate and efficiently manage daily operations, as well as its comprehensive suite of modular and scalable rights, sales, scheduling and media management solutions to advance the broadcaster’s productivity and revenue generation.

“BTV&R needed to do what all broadcasters seek to achieve – automate processes and generate revenue by helping to ensure that up-to-date and accurate information is available to everyone in the planning, traffic, sales and playout chain,” said Mathias Eckert, vice president, EMEA, Imagine Communications. “The flexibility of Broadcast Master as a single, integrated system that can help simplify workflows and eliminate errors can also be tailored to specific requirements. But perhaps even more important is that the core functionality has been developed specifically for radio and television and proven at broadcast facilities around the world.”

The Broadcast Master solution in Botswana provides the company with new and improved business operations, including utilization of a single-scheduling approach that allows all planning, sales, traffic and scheduling users to work on the same data, helping to ensure that current information is available to everyone. Additionally, with integrated management tools for linear and nonlinear program rights, advertising sales, media management and station workflow improvement, the system can also be expanded across the organization as it grows, allowing BTV&R to deliver a better experience to its viewers and listeners.


About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.