Experienced industry business leader brought in to support broadcasters’ migration to next-gen technologies and workflows

Imagine Communications has appointed Tom Gittins as its new senior director of sales UK, Ireland and South Africa (UKISA), for its playout and networking business. Gittins has been tasked with expanding Imagine Communications’ presence across these markets and supporting broadcasters and media companies as they migrate to IP, cloud and virtualization.

Gittins, a highly experienced sales professional in the broadcast, media and entertainment sector, comes to Imagine Communications with over 20 years of industry experience at senior level. An extremely successful sales and management career saw him influence the success of many companies including Leitch Europe and Vitec Group Communications (now ClearCom) before joining Pebble Beach Systems Ltd, where he was CEO.

“I am delighted to join Imagine Communications, one of the broadcast industry’s IP transformation market leaders, at such an exciting time in the journey towards IP-connected solutions,” said Tom Gittins. “The fundamental challenge facing broadcasters and content providers in the UKISA market is that viewers want content on demand, delivered over IP. Having an IP-based back end for production and transmission makes it simpler and much more cost-effective to meet this demand.

“Broadcasters moving towards the all-IP environment have to determine their own path at their own pace through the transition,” he added. “These projects require very high-quality, long-term planning and support, and I look forward to being part of the team that helps broadcasters define their transition plans, delivering productivity, scalability and flexibility in their operations with minimal risk and high operational performance.”

Imagine Communications’ Mathias Eckert, SVP & GM EMEA/APAC, Playout & Networking, said “I am thrilled to have Tom join our team, as he brings with him extensive experience developed through strong customer relationships, along with a solid understanding of the broadcast technology market. His expertise and knowledge aligns perfectly with our strategy, which is to take leadership of the broadcast migration towards next-gen technologies and workflows. This significant appointment illustrates our clear commitment to strengthening the UK, Ireland and South Africa team and expanding our market share in these territories.”

Gittins will be based at Imagine’s Thames Ditton facility in the UK and will drive sales through the direct and indirect channels in the UKISA region.

For more information about Imagine Communications’ products and solutions, please visit https://imaginecommunications.com.

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About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit https://imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.