Integrates widely used media software from both companies to better serve customers
Imagine Communications, a market share leader of media software and networking solutions serving the global media and entertainment markets, and Marketron, a leading provider of business software solutions for the media industry, today announced a strategic partnership to provide global and regional broadcasters with best-of-breed, end-to-end TV and Radio ad sales, traffic and scheduling, and automation solutions that leverage 50 years of joint innovation. The partnership provides improved cross-media revenue operations and reporting for companies with multiple properties and markets. By moving from discrete, bifurcated systems to a unified system for TV, Radio and Digital, Imagine Communications and Marketron enable customers to harness unified order entry on the front end and combined billing on the back end.
“We are thrilled about our partnership with Marketron, as together we will deliver the industry’s most feature-rich, end-to-end enterprise business and playout solutions designed for TV and radio broadcasters, TV networks and content distributors,” said Charlie Vogt, Chief Executive Officer of Imagine Communications. “Last week we unveiled MediaCentral, our reference architecture for the integration and virtualization of our media software, playout and automation functions. Our partnership with Marketron signals an industry ecosystem required to accelerate innovation and best-in-class solutions.”
The partnership combines the solutions that power the 6,800 Radio/Mobile channels supported by Marketron and over 25,000 TV channels supported by Imagine Communications. By pairing the world’s leading TV and Radio media solutions, customers will benefit from the capabilities of both companies including modules for reporting, revenue and spot data from Marketron’s open Mediascape platform, as well as scalability and advanced features from Imagine Communications’ Landmark suite of enterprise business applications. The partnership extends beyond these market-leading ad sales, campaign traffic and scheduling enterprise tools to encompass automation, playout, mobility, cloud and data analytics, creating the industry’s most comprehensive cross-media, end-to-end solution in a complete turnkey system.
“We are excited about this new partnership between two of the media industry’s leading providers of media software,” said Jeff Haley, President and CEO, Marketron. “This integration enables our customers to easily run their cross-media business from Marketron’s Mediascape platform, a single, end-to-end, integrated platform, enabling streamlined, efficient business operations.”
About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.
Marketron is the media industry’s leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is the only open architecture solution for the media industry, and effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations.