November 6, 2012

Presentations, product demonstrations to focus on how IT systems and the cloud benefit the business of broadcast and production

At Content and Communications World, taking place November 14-15 at the Javits Convention Center in New York City, Harris Broadcast Communications (Booth 901) will emphasize how the evolving relationship between IT and broadcast technologies continues to alter the way broadcasters design and operate media workflows — and how these modifications potentially enhance business and profitability.

Andrew Warman, senior product marketing manager, Harris Broadcast Communications, will present “The Changing Face of Playout” on November 14 at 3pm in the Tech Talk Theater. The half-hour presentation will discuss how IT systems are now the backbone of broadcast operations, and how broadcasters are taking steps to blend facets of the broadcast chain — including servers, graphic branding and automated playout — to simplify workflows. Warman’s presentation will explore how these changes impact business and potentially alter playout strategies moving forward.

Complementing this presentation, Harris will demonstrate its new Versio™ channel-in-a-box solution in North America for the first time. Introduced at IBC, Versio combines baseband video, channel branding and automated workflow capabilities in an easy-to-deploy, software-based, single-rack-unit (1RU) solution. Versio significantly reduces the cost and time to launch broadcast, cable and other TV channels and services while offering simple integration with production, traffic and billing, scheduling, asset management, content playout and master control functions — taking full advantage of existing facility workflows for maximum return on investment.

The Cloud and More
Stan Moote, vice president of business development, Harris Broadcast Communications, will explore how broadcasters are looking to the cloud to support various services as the moderator of “Is Your Head in the Cloud?,” an industry panel taking place on November 14 from 11:45am-12:45pm in Room 1.

The theme corresponds with Warman’s presentation as it also explores the relationship between traditional broadcast technologies and evolving IT-centric services. Moote and several panelists will discuss how to most effectively cultivate the relationship between broadcast and the cloud, and how broadcasters can improve profitability, enable collaboration and maintain best practices.

Back at its booth, Harris will demonstrate its Selenio™ media convergence platform. Selenio is an ideal example of how broadcasters can benefit from evolving platforms, as its unique hybrid of baseband video/audio processing, compression and IP capabilities delivers new ways to simplify and modernize facility operations.

New to North American audiences is the Selenio Networking Module, which enables broadcasters, production companies and telecom operators to use circuit-switched transport networks to transmit and receive video, audio and corporate IT data between two Selenio frames. The new module connects directly to six common global telecom interfaces, including DS-3, OC-3, OC-12 in North America, with no bridge device required. Users can configure these various interfaces to send content over IP or ATM circuit connections – bridging the gap between legacy and IP networks.

Selenio also offers a 10-bit, H.264 4:2:2-capable contribution encoder, which provides multiple-generation encoding without signal degradation that comes from repeatedly compressing and de-compressing signals. The contribution encoder also significantly reduces latency (delay), giving broadcasters, satellite providers, mobile production companies and other customers a highly advanced, comprehensive and high-performance encoding portfolio.

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About Harris Broadcast Communications
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models. Additional information about Harris Broadcast Communications is available at www.broadcast.harris.com.

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