InfoCaster™ solution drives broadcast experience with local advertising content in airport terminals
ClearVision, the in-airport TV network developed by Clear Channel Airports, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and connectiVISION Digital Networks, is using Harris Broadcast digital signage technology to deliver an out-of-home broadcast experience to travelers in four airports. Powered by Harris Broadcast InfoCaster™ hardware and software, ClearVision delivers an engaging mix of network entertainment, in-house produced content, regional news and local advertising on uniquely branded channels for each airport.
connectiVISION gathers content from major broadcast and cable networks, produces supplementary media and graphics, and builds dayparting strategies for each channel based on 18-hour broadcast days. Those dayparting strategies incorporate advertising purchased by local businesses, which InfoCaster generates as interstitials, lower thirds and banners.
David Tetreault, chief operating officer at ClearVision/connectiVISION, notes that InfoCaster was the only solution of its kind that could handle the very specific program rotations and targeted content delivery ClearVision needs, along with the network-based scalability to support growth into more airports.
“We are broadcasters in the Away-From-Home arena and wanted to operate a program day that was scheduled hour by hour, minute by minute,” said Tetreault. “We run a program log that is dynamic and always changing. InfoCaster was the only system we evaluated that gave us the ability to plug in 12 minutes of advertising, three minutes of local branding per airport, and 45 minutes of entertainment content on an hourly basis for 18 hours each broadcast day. We can program many unique channels just as a TV station or cable company operates.”
To date, the company has launched broadcast services at major airports in Raleigh, Dallas, New Orleans, and soon Cleveland, with future major market launches in the works. Systems integration firm Keycode Media handles all airport installations, including InfoCaster media players, supporting infrastructure and screens in all terminals. Keycode Media also built ClearVision’s Burbank, California-based network operations center where all content is prepared, scheduled and distributed.
“ClearVision TV is quickly becoming a disruptive force in airport multimedia,” said Toby Sturek, executive vice president, specialty businesses, Clear Channel Outdoor. “Clear Channel Airport’s bold reinvention of the air travel experience through ClearVision is enabling local, regional and national brands to connect with, and entertain, millions of travelers annually in an even more meaningful way.”
Mike Cavanaugh, president of Keycode Media, adds that InfoCaster allows ClearVision to clearly differentiate its services from other airport TV networks by creating and distributing unique content that is specific to each airport — as well as track any and all advertising placements across the entire network. “You can imagine how complex it is to track ad placements across multiple airports, all with their own unique broadcast channels,” said Cavanagh. “The InfoCaster software allows ClearVision to do it seamlessly and efficiently while creating an extremely attractive return on investment.”
Cavanagh adds that while airports will share network entertainment and some general content, the InfoCaster Network Manager tool makes it “easy to drag and drop the unique commercials and content for each city.”
Henry Mauriss, chief executive officer at ConnectiVISION, stated he expects the InfoCaster software will bring additional business benefits to the forefront of the operation, providing advertisers with proof of performance and opening last-minute windows into avails for up-to-the-minute ad scheduling. This strategy hammers home the point that ClearVision is a broadcast operation. InfoCaster is in fact part of a large Harris Broadcast family of graphics and channel branding products used by top network broadcasters.
“We looked at several players and chose Harris Broadcast because of its broadcast roots, and the ability of InfoCaster to provide more than the simple looping of content,” said Mauriss. “Between InfoCaster and our fully equipped studio, we have the tools to deliver the right mix of content designed for the way people consume media on the go. We are working to inform, entertain and educate viewers in the airports and beyond.”
ClearVISION is a transformative away-from-home television broadcaster delivering a top-tier entertainment, news and sport programming mix to airports throughout the U.S. ClearVISION is a partnership between Clear Channel Airports and ConnectiVISION Digital Networks and is headquartered in Burbank, CA. The company’s television content strategy provides Fortune 500 brands and advertisers with optimal engagement and consumer interaction. Visit www.clearvisiondigitalnetworks.com to learn more.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 275 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
About Harris Broadcast
Harris Broadcast is an industry leader in delivering the most advanced, content-rich media experiences available for a wide spectrum of radio, television and private media networks around the globe. With more than 25 leading brands including Versio™, Selenio™ and Maxiva™, the company enables media organizations to tap into one of the broadest, integrated product and solution portfolios in the industry. Headquartered in Denver, Colorado, the company is widely recognized for its product quality and reliability, engineering excellence and customer service, and has earned nearly 100 technological firsts and more than 50 awards for technical innovation. For more information, please visit harrisbroadcast.com.