Harris Broadcast has appointed Alain Pecot to the role of vice president for the Middle East and Africa. He accepts his new position at a time when Harris Broadcast is demonstrating a strong commitment to this vibrant and growing market, including the launch of a new training and demonstration facility, the Harris Broadcast Academy, in Dubai.

Pecot has 20 years of experience in the international broadcast market. Having worked for Sony and Thomson, for the last five years he has been a senior member of the Harris Broadcast team, notably as regional director for southern Europe; and vice president, transmission systems in Europe and Africa.

“Everyone taking on a challenging new job says that they are looking forward to working in a growing market,” Pecot said. “In this case, I see that the timing is perfect. Across the region developments are taking place in waves, with much of Africa still in the transition from analog to digital, while some of the countries in the Middle East now see a much more competitive media marketplace calling for enhanced workflows. What draws it all together is the need for a single, trusted source of advanced technologies, and that is where Harris Broadcast and its deep commitment to the region plays its strongest card,” he added.

Pecot added that the company’s presence in the region continues to grow with the establishment of the new Harris Broadcast Academy, which he calls a major investment for us in creating a venue for training, education and development.

“We have resources in place around the whole of the region to deliver solutions tailored to each broadcaster’s needs,” he said. “And we have relationships with the best distributors to give us close contact with our customers. All in all, we see across the Middle East and Africa region a real desire not just to modernize broadcast facilities but to leapfrog technologies, taking advantage of the most modern workflows to deliver efficiencies — and most importantly, to provide access to content on any platform that their audiences expect.”

Richard Scott, senior vice president for global sales and service at Harris Broadcast, added “we are delighted to see Alain take on this important role. He is well-known and respected, both internally at Harris Broadcast and with our customers. He brings broad experience in the broadcast industry, not just in technology but as it fits into national cultures. I know he is keen to be out and about meeting our key customers and discussing the next generation of broadcast developments.”

###

About Harris Broadcast
Harris Broadcast is an industry leader in delivering the most advanced, content-rich media experiences available for a wide spectrum of radio, television and private media networks around the globe. With more than 25 leading brands including Versio™, Selenio™ and Maxiva™, the company enables media organizations to tap into one of the broadest, integrated product and solution portfolios in the industry. Headquartered in Denver, Colorado, the company is widely recognized for its product quality and reliability, engineering excellence and customer service, and has earned nearly 100 technological firsts and more than 50 awards for technical innovation. For more information, please visit harrisbroadcast.com.