Egyptian Media and Production City Goes Tapeless with Imagine Communications

Largest production facility in the Middle East selects Nexio AMP video servers for critical upgrade project

Imagine Communications, a market leader of media software and video infrastructure solutions serving the global broadcast, multichannel video programming distributor and enterprise markets, today announced that Egyptian Media and Production City (EMPC) has selected Imagine Communications’ Nexio AMP® video servers to update six of its studios. Replacing EMPC’s existing bank of video tape recorders, the new installation is a key facet of the company’s initiative to upgrade its studios to high definition, file-based operations.

EMPC has dozens of production studios and is a major hub for satellite channels in the region. Following the installation, each of the six modernized studios will have a dedicated Nexio AMP server with integrated storage, which will provide recording functionality as well as playback into EMPC’s production environment.

“For a busy studio complex like EMPC, recording and playback is a mission-critical application, and Nexio AMP servers are designed to provide the outstanding reliability and operational flexibility such users require,” said Paul Wallis, Middle East Sales Director for Imagine Communications. “We’re pleased to have been selected by EMPC for this important project. This is a model installation for the way that all studios will soon be configured, with multi-channel recording straight into the server network.”

The servers are being supplied in conjunction with Cairo-based Imagine Communications dealer Systems Design.

“Moving the studios away from VTRs is an important new step for EMPC, and they very carefully evaluated all the possible offerings on the market and accordingly EMPC issued a tender between the major servers suppliers” said Ahmad Gamal, Managing Director at Systems Design. “The Nexio AMP server was selected based on its first-class technical capability and of course being commercially qualified meant we won the tender. EMPC also valued the strong local support offered by our combined teams, giving EMPC the confidence to take the next step towards a tapeless environment with Imagine Communications.”

The Nexio AMP video server platform provides exceptional dependability, flexibility and format transparency to help significantly accelerate production and playout workflows and dramatically reduce the costs associated with content acquisition, distribution and management.

For more information about Nexio AMP video servers and other market-leading Imagine Communications solutions, please visit www.imaginecommunications.com.

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About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.