Plan, Originate and Monetize Premium-quality Channels
in the Cloud for All Screens

A diagram of the West Hall at NAB

When: Tuesday, April 26 | 2:30 – 3:00 PM (PT)  
Where: AWS Booth

A compelling and engaging viewing experience is built on pristine video and audio quality, seamless transitions from content to promos and ads, and graphic branding that informs and provides value to the audience. Viewers respond by spending more time on these channels, returning frequently when there is content worth watching. They are turned off if there are endlessly repeating ads and promos, jarring graphics and slates, and transitions at the wrong times in the programming.

With cloud technology, a premium viewing experience is possible on all screens. In this session, we will explore the latest techniques and capabilities to streamline the processes used to plan, make and monetize linear programming and video-on-demand content with ads and triggers for local and targeted dynamic ad insertion, allowing media companies to extract the maximum revenue potential from their assets.

Session Presenter

A headshot of Andy Warman
Andy Warman

SVP, Playout, Imagine Communications

Andy is the SVP of product for playout, Imagine Communications suite for video server, storage, automation and media workflows for broadcast and OTT channel origination. These solutions leverage cloud computing, on premises systems and the internet to enable linear services that will scale as customer needs evolve.

Before joining Imagine Communications, Andy was director of product management for live linear services – Comcast Technology Solutions’ self-service Channel Delivery, live Linear Processing, Virtual Channel and Linear Rights Metadata management solutions for Content Providers, MVPDs and vMVPDs.

Andy spent 7 years at Harmonic as director of playout solutions for their VOS360 cloud based Channel Origination and Distribution solution and product manager for the Spectrum media server and shared storage solutions. He also served on the board of directors of the Alliance for IP Media Solutions (AIMS) and chaired the trade association’s marketing working group, which promotes the adoption of media over IP solutions to replace legacy SDI uncompressed video workflows.

He also spent 11 years at Harris Broadcast (now Imagine Communications) where he drove Harris’ channel-in-a-box strategy, video server platform, storage, editing and graphics product lines. He has a wealth of domain experience in the production and playout arena, as well as automation, news production, content creation and infrastructure common to broadcast workflows.

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