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OPTIMIZE LINEAR

Sell linear TV like digital and take your ad sales to new heights

For advertisers, linear TV is still the platform of choice.  Maximize your revenue — now and in the future — by optimizing your inventory yield.

Increase linear TV ad revenue

By transitioning to a single-currency trading model based on audience, you can dramatically increase the yield on your linear inventory. Automation and inventory optimization allow you to boost revenues by up to 20%, while dramatically reducing your workload to lower costs. Of course, to unlock these benefits, you’ll need a powerhouse inventory optimization tool in your corner.

Streamline ad operations​

By automating and optimizing ad placement, not only can you reduce the workload associated with trading linear TV by up to 80%, but your staff will be free to focus on other growth initiatives to expand your business. With the right tool, all you need is reliable audience forecast data.

PRODUCT

Say hello to GamePlan™

The award-winning linear TV advertising inventory optimizer for linear TV

Reduce the workload of trading linear TV — including ad placement — by up to 80%

Take advantage of blazing speeds to optimize 39,000 spots a minute, with tuneable KPIs

Easily integrate audience forecasts, schedules, ad breaks, and campaign data with open APIs

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“GamePlan has allowed us to achieve a good efficiency against our inventory and a better sales result.”

W A R W I C K   S H A R P E 
Sales Operations  |  Nine

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portatif of Steve Reynolds

President

Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.