OPTIMIZE LINEAR
Sell linear TV like digital and take your ad sales to new heights
For advertisers, linear TV is still the platform of choice. Maximize your revenue — now and in the future — by optimizing your inventory yield.
Increase linear TV ad revenue
By transitioning to a single-currency trading model based on audience, you can dramatically increase the yield on your linear inventory. Automation and inventory optimization allow you to boost revenues by up to 20%, while dramatically reducing your workload to lower costs. Of course, to unlock these benefits, you’ll need a powerhouse inventory optimization tool in your corner.
Streamline ad operations
PRODUCT
Say hello to GamePlan™
The award-winning linear TV advertising inventory optimizer for linear TV
Reduce the workload of trading linear TV — including ad placement — by up to 80%
Take advantage of blazing speeds to optimize 39,000 spots a minute, with tuneable KPIs
Easily integrate audience forecasts, schedules, ad breaks, and campaign data with open APIs
“GamePlan has allowed us to achieve a good efficiency against our inventory and a better sales result.”
W A R W I C K S H A R P E
Sales Operations | Nine
