The 5 Steps To Transforming TV Ad Sales From Spot To Audience First Across All Platforms And Screens

Broadcasters need to transform to becoming Audience First advertising companies where they can sell their audience, using one campaign, one currency, one platform regardless of platform or screen that the viewer is using to consume content.

Leading media companies such as Sky, Nine are moving toward a converged selling approach that combines the quality and brand safety of linear with the speed and precision targeting of digital on a single platform. In this panel session, Imagine Communications’ Chief Product Officer Rob Malcolm sits down with Dataxis’ Guillaume Perrin, to discuss lessons learned, and the challenges overcome that allow broadcasters to transform to a thriving future. 

Imagine has created a 5 step transformation formula, that deals with the people, process, and technology on this transformation journey. Rob outlines these 5 steps in the discussion.

Three people on a screen having a meeting.
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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.