The 5 Steps To Transforming TV Ad Sales From Spot To Audience First Across All Platforms And Screens

Broadcasters need to transform to becoming Audience First advertising companies where they can sell their audience, using one campaign, one currency, one platform regardless of platform or screen that the viewer is using to consume content.

Leading media companies such as Sky, Nine are moving toward a converged selling approach that combines the quality and brand safety of linear with the speed and precision targeting of digital on a single platform. In this panel session, Imagine Communications’ Chief Product Officer Rob Malcolm sits down with Dataxis’ Guillaume Perrin, to discuss lessons learned, and the challenges overcome that allow broadcasters to transform to a thriving future. 

Imagine has created a 5 step transformation formula, that deals with the people, process, and technology on this transformation journey. Rob outlines these 5 steps in the discussion.