With television audiences—and hence television advertising revenue—fragmented across platforms, screens and ecosystems, broadcasters need to transition to selling their audience using one campaign and one currency, regardless of platform.

This kind of converged selling will need to maintain the quality and brand safety traditionally associated with linear TV, while offering the speed and precision targeting enabled by digital. This session from TVOT LIVE! 2022 examines emerging converged-selling strategies and best practices and identifies the new technologies and solutions that enable them. 

Panelists:

• Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
• Hasan Rahim, VP of Advanced TV, a4 Advertising (Altice USA)
• Steve Reynolds, President, Imagine Communications