Devoncroft Executive Summit 2021

Since 2012, the Devoncroft Executive Summit has brought together a global audience of senior executives from broadcasters, media companies, service providers, technology suppliers, cloud platforms, and investment firms, making it the one event where business leaders from across the value chain can debate and discuss the most important commercial issues facing the industry, outline their strategic plans for success, share best practices, and network with peers including both buyers and suppliers of media technology.

Imagine Communications was proud to be the 2021 Devoncroft Executive Summit title sponsor.

Imagine Ad-Tech Session with Rob Malcolm and Sky Media
The Evolution to Audience-Based Advertising Sales

Speakers
John Litster, Managing Director, Sky Media
Rob Malcolm, Chief Product Officer, Imagine Communications

Broadcasters can survive and thrive alongside the digital-first titans competing for viewers and share of wallet, but it will require changing the way you do business. First step: Move away from selling spots to selling an audience – whatever the platform.

Sky Media has been successfully selling this way for 20 years. Join this session to get insight on why they did it, how they did it, and the real-world benefits they’ve achieved by changing the paradigm of linear advertising.

John Mailhot, CTO at Imagine Communications shares his insight into current trends around IP Production and Cloud integration.

The Media industry is in the midst of four transitions – SDI to IP, SDR to HDR, HD to UHD, and now facility-based to partly cloud-based infrastructure. These shifts have organizations assessing what their next moves should be. Join John Mailhot as he discusses the market trends and the future of IP Production and Cloud integration.

Playout on-prem or in the cloud.

From state of the art playout hubs to state of the cloud playout successes, Sinclair Broadcast Group (SBG) is blazing a trail for the future of channel origination.

Join Imagine’s Chris Ziemer for an insightful conversation with SBG’s Mike Kralec, VP, Technical Operations and Deputy CTO and Don Roberts, VP, Sports Engineering and Production Systems about the business and technology drivers behind the move to a future-state architecture and operations model. Listen to from-the-field experiences of lighting up channels in dynamic hybrid and cloud-only environments and the lessons learned in finding the right deployment mix for monetizing high-value content.